APSM 4371: Exam 2 Practice Questions
Typically, for every $1 spent on rights fees, an additional _____ is spent on activation.
$1.80
If a donor makes a $200 donation to attend an athletic department banquet benefitting the scholarship fund where the meal is valued at $50, how much may the donor claim as a charitable gift deduction.
$150
According the Team Marketing Report, the complete cost for a family of four to attend a single major league game on average was around:
$500
Which of the following values would come closest to representing the percentage of a Division I-A level athletic department's total annual revenues generated from ticket sales?
22%
Which type of donor makes the largest dollar amount gifts to support a university?
A donor making gifts to both athletic and academic programs
Naming rights deals usually contain all of the following provisions except:
A renewal clause that annually extends the terms of agreement
Which of the following is NOT traditionally supported by donations to the athletic department?
Academic support services
Which of the following is NOT considered a best practice for maintaining Institutional Control?
Annual visits from the athletic director to all major donors
Why do public companies prefer to make more in-kind versus direct cash investments in sponsorships?
Because the cost of in-kind investments are easier to hide from shareholders
Which of the following measures is considered to be the weakest for evaluating the true impact of a sponsorship investment?
Cognitive measures (media coverage)
A points system is most consistent with which approach to fundraising?
Concentrated
Selling FSE ticket packages are considered to be the most challenging of all the ticket options offered sports fans. Which of the following factors is often the most difficult to overcome in selling FSEs?
FSEs are the most expensive tickets offered
Which type of annual gift approach is characterized by mass donor participation and the philosophy that no gift is too small?
Grass-roots
Why does Major League Baseball sell the lowest percentage of its available seating inventory than any other major professional sports league?
Has 3 to 5 times more seats to sell than any other league
According to the class text, corporations investing in sports organizations should:
Highlight the commercial benefits received by the corporation
World Wrestling Entertainment (WWE) is a classic example of a niched sports property successfully using which of the following approaches to televising live shows:
In-house production
Several reasons were provided for why many professional sports teams are struggling to sell the naming rights to their venues. What is the central reason that teams like the Washington Nationals have not yet been able to find a naming rights partner?
Many of the most prominent brands have already entered into naming rights deals and are no longer available as potential prospects
The emerging truth regarding sports media in the digital era is "more is more," refers to the following trend in consumer behavior:
More and more fans will view games simultaneously across multiple screens
. Which of the following major sports leagues is most dependent on ticket sales?
NHL
The two key factors driving TV ratings are avidity and
Number of Impressions
Most major gift donors:
Only make one gift per year
Of the "Big 3" revenue sources, which of the following generally produces the greatest amount of annual income?
Premium Seating (suites/clubs)
ESPN has an advantage over traditional national television networks (e.g., CBS, NBC) in that it generates revenue from selling not only commercial time to advertisers but also by:
Requiring viewers to pay a subscription price to view their programming
The key revenue source for Regional Sports Networks is:
Rights fees charged sports properties to televise their conference or individual school games
One of the most serious concerns about the use of dynamic pricing is
Season-ticket holders might revolt if they find they are paying much more for their tickets than those purchasing similar tickets on game day.
Which of the following is an accurate description of television viewing?
Sports TV offers advertisers a predominately male audience
Which of the following factors most accounts for the significant growth of television rights fees for professional and collegiate sport?
The proliferation of cable and regional sports networks
Which of the following is NOT typically a benefit feature of a seat license program:
The typically deeply discounted price associated with PSL purchase
Under the NCAA rule mandate of Institutional Control, what party is responsible for the actions of alumni, supporters and fans?
The university
Which of the following is generally the most expensive premium seating option:
Theater boxes
Regardless of whether the "P" in PSL stands for permanent or personal, these seating programs are generally alike in that they are used to collect money upfront from their fans, often to help underwrite the construction costs for a new venue.
True
Which of the following is NOT a common goal of a major gift campaign:
Unrestricted funds to be utilized at department discretion
