Audience, Purpose & Tone

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Denotation

a word's literal meaning

tone

attitude towards audience and subject WORD CHOICE AFFECTS TONE

Connotation

emotional and/or psychological associations with the word

purpose

reason why author is writing Three Common Purposes: 1. Persuasive 2. Inform 3. Entertain

intended audience

the group of people the writer expects to read his/her work

audience

the people receiving what is communicated


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