Audience, Purpose & Tone
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Denotation
a word's literal meaning
tone
attitude towards audience and subject WORD CHOICE AFFECTS TONE
Connotation
emotional and/or psychological associations with the word
purpose
reason why author is writing Three Common Purposes: 1. Persuasive 2. Inform 3. Entertain
intended audience
the group of people the writer expects to read his/her work
audience
the people receiving what is communicated