bus-110 final review
Which of the following is not a classification of merchant wholesaler?
General-service
A product with no brand at all is called a
Generic product
Well-managed cultural diversity is not likely to
Give preferential treatment to certain groups.
When goods and services are purchased to maintain highways, education, water, and energy, the purchasers are members of what type of market?
Governmental
_________ markets consist of churches, not-for-profit private schools and hospitals, civic clubs, fraternities and sororities, charitable organizations and foundations.
Governmental
Job enrichment is supported by
Herzberg's motivators
Which if the following is uncharacteristic of low morale
High productivity
Determining a firm's future human resources needs is referred to as ___
Human resource planning
The activities involved in acquiring, maintaining, and developing an organization's human resources are called__
Human resources management
All of the following are characteristics of the decline stage of the product life cycle expect.
Increased consumer awareness of the product
Retailers can be classified by ownership in two categories
Independent and chain
Considering present employees as applicants for available positions is called___
Internal recruiting
The activities involved in the acquisition of human resources are HR planning,___
Job analysis, recruiting, selection, and orientation
The use of only a single retail outlet in each geographic area for distribution purposes is called
Exclusive
Attempting yo attract job applicants from outside an organization is called__
External recruiting
A marketing information system is well-suited to testing new products, determining grace characteristics of consumer markets, and evaluating promotional activities.
False
A narrow product mix allows a firm to gain stability by concentration on just a few markets.
False
A sales agent that specializes in selling a particular commodity is called a jobber
False
A traditional channel of distribution is producers selling directly to consumers
False
Business buyers are primarily interested in the products price
False
Competition-based pricing results in a high price when product demand is strong and a low price when demand is weak
False
Gain sharing directly rewards employees for increases in company calls or lower costs
False
Generally, the product life-cycle consists of five stages: development, introduction, growth, maturity, and decline
False
Herzberg recognized only two dimensions: motivation and hygiene
False
Job sharing is a system in which employees set their own work hours within certain limits set by the employer
False
Price sensitivity is always considered "very important" to consumers in the target market.
False
Producers assist wholesalers by furnishing them with information regarding the wholesalers' competition and consumer buying patterns.
False
Producers utilizing intensive distribution place many requirements, including inventory.
False
Sales forecasts usually are generated by complex software and should not be biased by managerial input
False
The largest type of shopping center is the community shopping center.
False
The most direct channel of distribution is from a producer to retailer to the consumer.
False
cultural diversity in the workplace is an issue that must be addressed primarily by those firms operating in highly diverse geographic areas
False
in a management by objectives (MBO) system, the first step is to establish preliminary goals
False
influences in a society and its culture that result in changes in attitudes, beliefs, norms, customers, and lifestyles are known as economic force
False
job specification refers to the list elements that make up a particular job
False
most employee benefits, such as holidays,sick leave, and insurance, are required by law
False
on self managed work teams, each member learns one specific job and had clearly defined responsibilities
False
perhaps the most widely used selection technique is the employment test
False
recruiting on college campuses and recruiting at union hiring halls are examples of internal recruiting.
False
the four phases of human resources management are acquiring, maintaining, developing, and terminating
False
To maintain an effective product mix, a firm often must eliminate some products. This process is called
Product deletion
A group of similar products that differ only in relatively minor characteristics is called a
Product line
A marketing plan includes all the following except...
Product production schedule
Which of the following is not one of the four commonly recognized forms of utility?
Production
The ingredients of the marketing mix concerned with providing product information to target market is?
Promotion
All of the following are services that wholesalers offer to manufacturers except
Providing loans
The theory stating that motivation depends on how much people want something and on how likely they believe they are to get it is called __
The expectancy theory
A product's classification largely determines the appropriate marketing strategy.
True
A store that sells all of its men's gloves for $9.95 and $15.00 is practicing price lining.
True
An organization's most important resource is its human resource
True
As competition and consumer buying patterns
True
At times, marketers choose higher-cost modes of transportation due to the benefits they provide.
True
Business-to-business markets, which include churches, schools, and civic clubs, are a type of industrial market.
True
Equity theory is based on the idea that employees are motivated by equitable treatment of themselves relative to the comparison other
True
Innovations are much less common than imitations and adaptations
True
Some firms set an annual-percentage ROI as their pricing goal
True
The most important element in the success of a branded product is consumers' confidence in the product
True
The way a consumer perceives a store is probably the most important factor that influences his or her decision about where to buy
True
The way in employee feels about his or her job, superiors, and place of work is known as morale
True
Title VII of the Civil Rights Act of 1964 applies directly to selection and promotion of employees
True
Transfer pricing involves the sale of a product to another unit within the same organization.
True
Under a contractual vertical marketing system, the largest channel member is contracted.
True
When buyers,sellers,marketing intermediaries, and facilitating agencies work together, the cooperative relationship results in compromise and adjustments that meet customer needs.
True
a main discovery of the Hawthorne Studies was that human factors are at least as important to motivation as pay rates
True
marketing research is the process of gathering, recording, and analyzing data concerning a particular marketing problem
True
motivation is the internal process that energizes, directs, and sustains behavior
True
perhaps the most humane method of reducing size of a firm's workforce is through attrition
True
the business philosophy that involves the entire organization in the process of satisfying customers needs while achieving the organization goals is called the marketing concept
True
the piece-rate reward system gee out of Taylor's concepts of scientific management
True
the starting point for human resources planning is the firm's overall strategic plan
True
Non-price competition can be used effectively when a seller does all but which one of the following?
Uses an attractive promotional strategy
Frederick Taylor observed a workplace practice that he termed "soldiering", which means that ___
Worked slowly because they didn't want to run out of work, thus appearing unneeded and risking losing their jobs.
Motivation is the internal process that ______, directs, and sustains behavior
energizes
different products may not result in different marketing mixes
false
the marketing plan doesn't include the exact allocation of resources to achieve the marketing objectives
false
One major problem with the MBO process is that
it must start at the top of the organization and work its way down in order to work, which can be a long process
The equity theory is most relevant to which form of outcome in an organization?
pay
The application of scientific principles to the management of work and workers is called
scientific management
Carries are important in the of products to customers
transportation
A middleman that takes title to products and then sells the products to other firms is commonly referred to as a(n)
wholesaler
Income less taxes, savings, food, clothing, and housing is___income.
Discretionary
You have been asked to assist Fuller Company in its human resources planning. You will suggest it take all the following steps except__
Acquiring funds for implementation
Which of the following is not one of the steps implementing the marketing concept?
All are steps in implementing the marketing concept
A systematic procedure for studying jobs to determine their various elements and requirements is called a job __
Analysis
Diversity training programs may include all of the following except __
Appointing a cultural diversity task force
The systematic program of reinforcement to encourage desirable behavior is called___
Behavior modification
A manufacturer of cameras and film may price a camera a low level to attract customers, but price the film at a relatively high price because customers must continue to purchase film in order to use their cameras. This type of pricing strategy is known as
Captive pricing
A "2/10, net 30" invoice feature is an example of a
Cash discount
In a(n) VMS, ownership is the vehicle by which production and distribution
Corporate
And approach to collecting marketing information for specific marketing project is called__?
Marketing research
Culpepper Plaza contains a grocery store, various restaurants, clothing stores, specialty stores, and a gas station. This is an example of a(n) shopping center
Neighborhood
Which of the following is least likely to be a factor in developing a sales forecast?
Number of sales people employed by the firm's major competitors
Raw materials are an example of a firm's
Operating costs
A consumer product for which buyers will expend effort or planning, that is purchased infrequently, and that is usually purchased only after being compared with competing products is a
Shopping Product
A sense of involvement and ___ were twi if the human factors at work in the Hawthorne Studies
Social acceptance
The effects of consumers social and cultural values, the consumer, environmental concerns were the best be called___forces
Socio-cultural
The requirements needed to fill a vacancy are listed in the job__
Specification.
The cost of lost sales due to insufficient inventory is called
Stock-out
Management is a long-term partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers
Supply-chain
If company needs to obtain cash quickly to pay its bills, it may opt for pricing strategy that achieves which goal?
Survival