bus-110 final review

Which of the following is not a classification of merchant wholesaler?

General-service

A product with no brand at all is called a

Generic product

Well-managed cultural diversity is not likely to

Give preferential treatment to certain groups.

When goods and services are purchased to maintain highways, education, water, and energy, the purchasers are members of what type of market?

Governmental

_________ markets consist of churches, not-for-profit private schools and hospitals, civic clubs, fraternities and sororities, charitable organizations and foundations.

Governmental

Job enrichment is supported by

Herzberg's motivators

Which if the following is uncharacteristic of low morale

High productivity

Determining a firm's future human resources needs is referred to as ___

Human resource planning

The activities involved in acquiring, maintaining, and developing an organization's human resources are called__

Human resources management

All of the following are characteristics of the decline stage of the product life cycle expect.

Increased consumer awareness of the product

Retailers can be classified by ownership in two categories

Independent and chain

Considering present employees as applicants for available positions is called___

Internal recruiting

The activities involved in the acquisition of human resources are HR planning,___

Job analysis, recruiting, selection, and orientation

The use of only a single retail outlet in each geographic area for distribution purposes is called

Exclusive

Attempting yo attract job applicants from outside an organization is called__

External recruiting

A marketing information system is well-suited to testing new products, determining grace characteristics of consumer markets, and evaluating promotional activities.

False

A narrow product mix allows a firm to gain stability by concentration on just a few markets.

False

A sales agent that specializes in selling a particular commodity is called a jobber

False

A traditional channel of distribution is producers selling directly to consumers

False

Business buyers are primarily interested in the products price

False

Competition-based pricing results in a high price when product demand is strong and a low price when demand is weak

False

Gain sharing directly rewards employees for increases in company calls or lower costs

False

Generally, the product life-cycle consists of five stages: development, introduction, growth, maturity, and decline

False

Herzberg recognized only two dimensions: motivation and hygiene

False

Job sharing is a system in which employees set their own work hours within certain limits set by the employer

False

Price sensitivity is always considered "very important" to consumers in the target market.

False

Producers assist wholesalers by furnishing them with information regarding the wholesalers' competition and consumer buying patterns.

False

Producers utilizing intensive distribution place many requirements, including inventory.

False

Sales forecasts usually are generated by complex software and should not be biased by managerial input

False

The largest type of shopping center is the community shopping center.

False

The most direct channel of distribution is from a producer to retailer to the consumer.

False

cultural diversity in the workplace is an issue that must be addressed primarily by those firms operating in highly diverse geographic areas

False

in a management by objectives (MBO) system, the first step is to establish preliminary goals

False

influences in a society and its culture that result in changes in attitudes, beliefs, norms, customers, and lifestyles are known as economic force

False

job specification refers to the list elements that make up a particular job

False

most employee benefits, such as holidays,sick leave, and insurance, are required by law

False

on self managed work teams, each member learns one specific job and had clearly defined responsibilities

False

perhaps the most widely used selection technique is the employment test

False

recruiting on college campuses and recruiting at union hiring halls are examples of internal recruiting.

False

the four phases of human resources management are acquiring, maintaining, developing, and terminating

False

To maintain an effective product mix, a firm often must eliminate some products. This process is called

Product deletion

A group of similar products that differ only in relatively minor characteristics is called a

Product line

A marketing plan includes all the following except...

Product production schedule

Which of the following is not one of the four commonly recognized forms of utility?

Production

The ingredients of the marketing mix concerned with providing product information to target market is?

Promotion

All of the following are services that wholesalers offer to manufacturers except

Providing loans

The theory stating that motivation depends on how much people want something and on how likely they believe they are to get it is called __

The expectancy theory

A product's classification largely determines the appropriate marketing strategy.

True

A store that sells all of its men's gloves for $9.95 and $15.00 is practicing price lining.

True

An organization's most important resource is its human resource

True

As competition and consumer buying patterns

True

At times, marketers choose higher-cost modes of transportation due to the benefits they provide.

True

Business-to-business markets, which include churches, schools, and civic clubs, are a type of industrial market.

True

Equity theory is based on the idea that employees are motivated by equitable treatment of themselves relative to the comparison other

True

Innovations are much less common than imitations and adaptations

True

Some firms set an annual-percentage ROI as their pricing goal

True

The most important element in the success of a branded product is consumers' confidence in the product

True

The way a consumer perceives a store is probably the most important factor that influences his or her decision about where to buy

True

The way in employee feels about his or her job, superiors, and place of work is known as morale

True

Title VII of the Civil Rights Act of 1964 applies directly to selection and promotion of employees

True

Transfer pricing involves the sale of a product to another unit within the same organization.

True

Under a contractual vertical marketing system, the largest channel member is contracted.

True

When buyers,sellers,marketing intermediaries, and facilitating agencies work together, the cooperative relationship results in compromise and adjustments that meet customer needs.

True

a main discovery of the Hawthorne Studies was that human factors are at least as important to motivation as pay rates

True

marketing research is the process of gathering, recording, and analyzing data concerning a particular marketing problem

True

motivation is the internal process that energizes, directs, and sustains behavior

True

perhaps the most humane method of reducing size of a firm's workforce is through attrition

True

the business philosophy that involves the entire organization in the process of satisfying customers needs while achieving the organization goals is called the marketing concept

True

the piece-rate reward system gee out of Taylor's concepts of scientific management

True

the starting point for human resources planning is the firm's overall strategic plan

True

Non-price competition can be used effectively when a seller does all but which one of the following?

Uses an attractive promotional strategy

Frederick Taylor observed a workplace practice that he termed "soldiering", which means that ___

Worked slowly because they didn't want to run out of work, thus appearing unneeded and risking losing their jobs.

Motivation is the internal process that ______, directs, and sustains behavior

energizes

different products may not result in different marketing mixes

false

the marketing plan doesn't include the exact allocation of resources to achieve the marketing objectives

false

One major problem with the MBO process is that

it must start at the top of the organization and work its way down in order to work, which can be a long process

The equity theory is most relevant to which form of outcome in an organization?

pay

The application of scientific principles to the management of work and workers is called

scientific management

Carries are important in the of products to customers

transportation

A middleman that takes title to products and then sells the products to other firms is commonly referred to as a(n)

wholesaler

Income less taxes, savings, food, clothing, and housing is___income.

Discretionary

You have been asked to assist Fuller Company in its human resources planning. You will suggest it take all the following steps except__

Acquiring funds for implementation

Which of the following is not one of the steps implementing the marketing concept?

All are steps in implementing the marketing concept

A systematic procedure for studying jobs to determine their various elements and requirements is called a job __

Analysis

Diversity training programs may include all of the following except __

Appointing a cultural diversity task force

The systematic program of reinforcement to encourage desirable behavior is called___

Behavior modification

A manufacturer of cameras and film may price a camera a low level to attract customers, but price the film at a relatively high price because customers must continue to purchase film in order to use their cameras. This type of pricing strategy is known as

Captive pricing

A "2/10, net 30" invoice feature is an example of a

Cash discount

In a(n) VMS, ownership is the vehicle by which production and distribution

Corporate

And approach to collecting marketing information for specific marketing project is called__?

Marketing research

Culpepper Plaza contains a grocery store, various restaurants, clothing stores, specialty stores, and a gas station. This is an example of a(n) shopping center

Neighborhood

Which of the following is least likely to be a factor in developing a sales forecast?

Number of sales people employed by the firm's major competitors

Raw materials are an example of a firm's

Operating costs

A consumer product for which buyers will expend effort or planning, that is purchased infrequently, and that is usually purchased only after being compared with competing products is a

Shopping Product

A sense of involvement and ___ were twi if the human factors at work in the Hawthorne Studies

Social acceptance

The effects of consumers social and cultural values, the consumer, environmental concerns were the best be called___forces

Socio-cultural

The requirements needed to fill a vacancy are listed in the job__

Specification.

The cost of lost sales due to insufficient inventory is called

Stock-out

Management is a long-term partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers

Supply-chain

If company needs to obtain cash quickly to pay its bills, it may opt for pricing strategy that achieves which goal?

Survival