BUS 312 Chapter 13 DSM

What is a convenience store?

A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods

Which of the following refers to two or more outlets that are commonly owned and controlled?

Corporate chain

__________ sell to manufacturers rather than to retailers.

Industrial distributors

A store that buys at less-than-regular wholesale prices and sells at less than retail is a(n) __________.

off-price retailer

Which of the following describes wholesaling?

All the activities involved in selling goods and services to those buying for resale and business use

__________ provide an entire line of services: carrying stock, maintaining a sales force, offering credit, making deliveries, and providing management assistance.

Full-service wholesalers

Advertising, personal selling, sales promotion, public relations, and direct marketing are all considered __________.

promotion decisions

A superstore is a __________.

store that offers a large assortment of routinely purchased food products, nonfood items, and services

A corporate chain is best defined as __________.

two or more outlets that are commonly owned and controlled

Which of the following describes retailing?

All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use

Which of the following is an example of a price decision?

Deciding on either high markups on lower volume or low markups on higher volume

__________ is a major part of a product variable, and is an example of a product assortment and services decision.

Deciding on store atmosphere

Which of the following is an example of a discount store?

Kohl's

__________ offer fewer services than other wholesalers.

Limited-service wholesalers

Which of the following is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit?

Shopping center

What is the name for the shopping practice of coming into retail stores to check out merchandise and prices but instead buying from an online-only rival?

Showrooming

Which of the following describes wholesale merchants?

They sell primarily to retailers and provide a full range of services.

A supermarket is __________.

a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products

A voluntary chain is __________.

a wholesaler-sponsored group of independent retailers engaged in group buying and merchandising

Choosing locations that are accessible to the target market in areas that are consistent with the retailer's positioning are most relevant to the __________.

place decision

A __________ is a group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts.

retailer cooperative

A __________ is a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.

supermarket