Business Test

Walmart has announced that it would begin selling organic food products. In doing so Walmart is most likely trying to?

Attract a different market segment.

For companies, what digital marketing tool can both educate and excite customers?

Corporate Blog

The 4E framework for social media guides marketers in using social media effectively to build and deepen customer relationships. All of the following are included in the 4E framework except A)Excitement B)Experience C)Education D)Engagement E)Energy

Energy

After the previous sales representative in his territory infuriated an important customer, Benjamin visited the customer once a month, never asking for business but hoping to rebuild trust through listening and expressing concern. Finally, after more than two years, the customer gave Benjamin an order. Benjamin was providing the important marketing function of

Engaging customers and developing long-term relationships

If a firm wants to develop a sustainable competitive advantage, it should

Examine its operations and customer relations to identify significant things competitors cannot easily copy.

The elements of the digital marketing engagement process are?

Listening, Analyzing and doing

When Marvel launched several successful series on Netflix, including Jessica Jones, The Defenders, Iron Fist, and Luke Cage, it employed a ________ strategy.

Market Penetration

The Coffee Collective is seeking to identify customers who want a unique coffee drinking experince and are open to loyalty a reward program. In doing so, the coffee collective is identifying its target

Market Segment

____________ involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products

Market Segmentation

the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is called

Marketing

Data about how, when, why, where, and what people buy refers to

Marketing Analytics

All of the following are primary needs that apps meet except? A)Need to discover B)Need to shop C)Need to find "Me time" D)Need to socialize E)Need to share

Need to share

If Katy Perry tweets a close up her eyelashes, lengthen by using a cover girl mascara product, then Cover Girl will instantly reached all her millions of followers. What effect of social media engagement is this and example of?

Network Effect

Some universities offer online degree programs, competing with traditional colleges based on the convenience of taking online courses. These online programs are pursuing which macro strategy?

Operational excellence

Marketing has traditionally been divided into a set of four interrelated decisions known as the marketing mix, or four Ps, including all of the following EXCEPT

Performance

If Mom places the highest value on convenience when looking for a cup of coffee, which of the marketing mix components is she most concerned with?

Place

Joe to go offers donuts with its simple cup of black cofee that customers serve themselves. In doing so, the company is attempting to create value for Dad and and other customers through which of the 4 p's?

Product

Serena studies her customer profiles, market research data, complaints, and other information, attempting to better understand what her customers want. Serena operates in the __________ era of marketing.

Value-Bases Marketing