Case study: Moana

Grammy Award success

"How Far I'll Go" by Lin-Manuel Miranda achieved Best Song Written For Visual Media from the Grammy awards 2018,

traditional marketing

Movie posters, movie trailers and movie teaser trailers, Dwayne Johnson interview on Good morning America BBC America , premiere interview with Auli'i Cravalho and Lin manuel miranda

film succeses

The film won, Best animated feature from Women Film Critics circle 2016, Outstanding Created Environment in an Animated Feature and Outstanding Visual Effects in an Animated Feature by Visual Effects Society Awards 2017

Vudu subscribers

Vudu had 25 million users as of October 2018

DVD sales

$49,186,115

Blue ray sales

$96,125,817

Disney+ subscribers

137 million subscribers of Disney +

Budget

150-175 million dollars

Dwayne Johnson followers

200 million IG followers, 15 million twitter followers, 59 million facebook followers

Lin Manuel Miranda followers

3.5 Million twitter followers

Alessia Cara followers

3.7 million IG followers, 1.2 million twitter followers

money made from cinema exhibition

690.8 million USD

Box office

690.8 million dollars

unique forms of distribution

A sing-along version of Moana was released in more than 2,000 theaters in the United States, featuring on-screen lyrics and a premiere of a ʻōlelo Hawaiʻi-version of Walt Disney Animation Studios' Moana

events of film premiere

Dwayne Johnson joined up with Lin-Manuel Miranda to sing a verse of "You're Welcome,". The pair then introduced native Hawaiian Auli'i Cravalho, who entertained guests with a traditional dance from her culture. Talent, filmmakers, and premiere guests were welcomed by Polynesian dancers and musicians from Nonosina.

Evidence of digital technology in use of computers

Exploration distributed computing to allow stimulation engine to run, across multiple machines, thinking about the same problem. They did this because of the limitations on what you can stimulate or calculate on one single computer.

soundtrack album success

Finished as the country's fifth best-selling film based album of the year. The album debuted on the Billboard 200 chart at number 16 and peaked at number 2.

streaming sites to illegally download film

Fmovies, 123movies, Putlocker,Popcorntime

How did film create buzz in advance of its release

Gave audiences at Disney's 2015 D23 conference a first look at footage and bringing Dwayne "The Rock" Johnson out to talk about his role as voice of Maui. Also Lin Manuel Miranda, who wrote and produced songs/movies for the movie, name featured in trailer

sponsors of AFI festival premiere

Hawaiian Airlines was the premiere sponsor. Other sponsors included Hawaii's spring water which provided leis and Havaianas providing flip flops.

other films they have directed

Hercules (2014), Aladdin (1992), Waking sleeping beauty (2009), Howard (2018), The black cauldron (2018)

film's second premiere

In Hawaii, Auliʻi Cravalho and cast members of the ʻōlelo Hawaiʻi-version of Moana were involved. It premiered on World Oceans Day on Sunday, June 10, at Ko Olina Resort, as part of the resorts second year celebrating World oceans day.

evidence of Disney's globalisation and extent of media saturation

In September 2017, a Māori-language version of the movie, was released with Jaedyn Randell as Moana's voice. In the same year, Shruti Rane led as Moana in the Bengali-language version of the movie. In November 2017, a Hawaiian-language dubbing was announced to be under way, with Auliʻi Cravalho as Moana again.

Lin-Manuel Miranda promoting film

Lin-Manuel Miranda, assisted with spreading Moana posters and trailers over the platform. As a result of tweets with Dwayne's tweets, Moana gained a much bigger following given the multitude of followers that the stars had.

Evidence of cross convergence in production

Moana is a musical so the soundtrack converging with the animation, which features Dwayne Jonhson, Jermaine Clement, Alessia Cara, Lin Manuel-Miranda and Jordan Fisher.

cross media convergence on Disney website

Moana page on Disney official website featuring various videos, including the trailer, clips, featurettes and interviews and more. Then there's a synopsis that outlines the story and mentions the talent involved.

film release year

2016

soundtrack album sales

The third film soundtrack to surpass a half-million in sales that year after Suicide Squad and Trolls. In total it sold 709,000 copies and earned 1,254,000 album-equivalents.

Cross promotion advertising for international markets

They released an extended trailer in which one of the main characters, Maui, was showcased. Extending the trailer beyond its original contents and airing it on an international platform allowed the movie to have success outside the North American Box Office.

Billboard Music Award success

Top Soundtrack/Cast Album by Billboard music awards 2018

unique elements in distribution stratergy

Unlike its Disney princess counterparts, Moana had a following before the film was even released to the masses.

Evidence of digital technology in shots of volcano

Use of foundation effects for the complicated shots of te ka the volcano eg smoke and falling lava.

Viaplay subscribers

Viaplay subscribers increased and amounted to over 2.8 million as of the third quarter of 2020, as of December 2019,

US and UK cinema distributor

Walt Disney Studios Motions Pictures (since both the production company and the distribution company are owned by Disney, this is an example of Vertical Integration))

examples of horizontal integration in production

Walt Disney pictures and Walt Disney animation studios worked together in production to produce film

Why did the film take years to make

Years before film was released filmmakers were sent by John Alessio to south pacific islands, to do reserach for film.

film theatrical release

it numbered 45 versions overall, including a special Tahitian-language dubbing,

traditional marketing at Comic con

The movie did have a presence at San Diego Comic-Con, where the directors and other crew talked about why they chose Maui to be in the story and what sort of research went into the story.

online/electronic marketing

The movie has it's own instagram links as well as twitter and facebook page, actors further promoted on their socials. Disney channel/Disney 365 had Mona commercial breaks.

movie premiere

The movie premiered on June 10, 2018.Moana made its world premiere in Hollywood hosted by the AFI festival , California from ''El Capitan'' with Hawaiian Airlines being the premiere sponsor.

streaming services to exhibit film

Disney+, Plejmo, Viaplay and DirecTV Latin America, Amazon, Google play, Vudu

Teen Choice award success

Auli'i Cravalho achieved Choice Breakout Movie Star and Dwayne Johnson achieved Choice Fantasy Movie Actor by Teen choice awards 2017,

Why is the movie Disney's third most expensive film ever produced

Because it was completely animated by computers and in 3D shown through the movie itself.

DirecTV subscribers

DirecTV had 13.6 million pay TV subscribers in the United States,

marketing synergy with Disney

Disney channel promos, Moana merchandise at ShopDisney eg soundbooks+ backpacks and there are currently meet-and-greets with Moana at Disneyland, Walt Disney World, Disneyland Paris, and at Aulani, a Disney Resort and Spa.At Hong Kong Disneyland, there is a stage show called Moana's Village Festival, which opened in 2018.

Evidence of digital technology in how water is made

Disney developed their own simulation engine called ''Splash'' to create all the water in the film eg the ocean.

marketing synergy with Hawiian airlines

Disney initiated a partnership with Hawaiian Airlines to organise their Moana-themed livery (special uniform) for three of their Airbus A330-200 fleet until March 2017, and organised a Hawaiian airlines caption contest with the prize being flying the winner out to the premiere.

cross media convergence in marketing

Disney launched moana game ''Moana Island life''. Also a sing-along version of Moana was released in more than 2,000 theaters in the United States, featuring on-screen lyrics.

marketing synergy with MBMA

Disney partnered with MBNA to transform one one of it's Thames clipper boats into ''Polynesian Wayfinder''to mark films release and MBMA has also set up a social media competition asking people to submit stories of how their grandparents inspired them to promote the movie

cinema types

Multiplex cinemas and digital cinema

How audiences can access the film away from film

On mobile's or any tablets have apps such as Disney+ these apps also give you the option to download the film offline without any data or WIFI, in your own time. Or at cinemas

Dwayne Johnson promoting film through twitter

Over the span of the production and post-production of the film, Johnson kept the interests of moviegoers through his tweets. Thus, creating and retaining a constant sense of excitement around the film.

film directors

Ron Clements and John Musker

Evidence of high budget

Star power with Dwayne Johnson, Lin Manuel Miranda, Nicole Sherzinger (part of Pussy cat dolls) and Alessia Cara who helped to sing.

further promos for film

TV spots opened up with an extended promo airing and during the Olympics and there was a Moana press conference in Santa Monica, California and Los Angeles with : the main actors, head of music, producers and directors

details of piracy

The Piracy Intelligence team at The Walt Disney Studios is based in Burbank and provides meaningful piracy insights to inform strategies that maximize revenue for the film and TV business and minimize the piracy impact

examples of Disney ideology

The classic cliche story arch of a female lead (Moana) , a male supporting role (Maui), comedic relief character (Chicken) and a big journey to stop something bad happening to the place the main character lives (returning the heart of Te hini to heal her home island)