Case study: Moana
Grammy Award success
"How Far I'll Go" by Lin-Manuel Miranda achieved Best Song Written For Visual Media from the Grammy awards 2018,
traditional marketing
Movie posters, movie trailers and movie teaser trailers, Dwayne Johnson interview on Good morning America BBC America , premiere interview with Auli'i Cravalho and Lin manuel miranda
film succeses
The film won, Best animated feature from Women Film Critics circle 2016, Outstanding Created Environment in an Animated Feature and Outstanding Visual Effects in an Animated Feature by Visual Effects Society Awards 2017
Vudu subscribers
Vudu had 25 million users as of October 2018
DVD sales
$49,186,115
Blue ray sales
$96,125,817
Disney+ subscribers
137 million subscribers of Disney +
Budget
150-175 million dollars
Dwayne Johnson followers
200 million IG followers, 15 million twitter followers, 59 million facebook followers
Lin Manuel Miranda followers
3.5 Million twitter followers
Alessia Cara followers
3.7 million IG followers, 1.2 million twitter followers
money made from cinema exhibition
690.8 million USD
Box office
690.8 million dollars
unique forms of distribution
A sing-along version of Moana was released in more than 2,000 theaters in the United States, featuring on-screen lyrics and a premiere of a ʻōlelo Hawaiʻi-version of Walt Disney Animation Studios' Moana
events of film premiere
Dwayne Johnson joined up with Lin-Manuel Miranda to sing a verse of "You're Welcome,". The pair then introduced native Hawaiian Auli'i Cravalho, who entertained guests with a traditional dance from her culture. Talent, filmmakers, and premiere guests were welcomed by Polynesian dancers and musicians from Nonosina.
Evidence of digital technology in use of computers
Exploration distributed computing to allow stimulation engine to run, across multiple machines, thinking about the same problem. They did this because of the limitations on what you can stimulate or calculate on one single computer.
soundtrack album success
Finished as the country's fifth best-selling film based album of the year. The album debuted on the Billboard 200 chart at number 16 and peaked at number 2.
streaming sites to illegally download film
Fmovies, 123movies, Putlocker,Popcorntime
How did film create buzz in advance of its release
Gave audiences at Disney's 2015 D23 conference a first look at footage and bringing Dwayne "The Rock" Johnson out to talk about his role as voice of Maui. Also Lin Manuel Miranda, who wrote and produced songs/movies for the movie, name featured in trailer
sponsors of AFI festival premiere
Hawaiian Airlines was the premiere sponsor. Other sponsors included Hawaii's spring water which provided leis and Havaianas providing flip flops.
other films they have directed
Hercules (2014), Aladdin (1992), Waking sleeping beauty (2009), Howard (2018), The black cauldron (2018)
film's second premiere
In Hawaii, Auliʻi Cravalho and cast members of the ʻōlelo Hawaiʻi-version of Moana were involved. It premiered on World Oceans Day on Sunday, June 10, at Ko Olina Resort, as part of the resorts second year celebrating World oceans day.
evidence of Disney's globalisation and extent of media saturation
In September 2017, a Māori-language version of the movie, was released with Jaedyn Randell as Moana's voice. In the same year, Shruti Rane led as Moana in the Bengali-language version of the movie. In November 2017, a Hawaiian-language dubbing was announced to be under way, with Auliʻi Cravalho as Moana again.
Lin-Manuel Miranda promoting film
Lin-Manuel Miranda, assisted with spreading Moana posters and trailers over the platform. As a result of tweets with Dwayne's tweets, Moana gained a much bigger following given the multitude of followers that the stars had.
Evidence of cross convergence in production
Moana is a musical so the soundtrack converging with the animation, which features Dwayne Jonhson, Jermaine Clement, Alessia Cara, Lin Manuel-Miranda and Jordan Fisher.
cross media convergence on Disney website
Moana page on Disney official website featuring various videos, including the trailer, clips, featurettes and interviews and more. Then there's a synopsis that outlines the story and mentions the talent involved.
film release year
2016
soundtrack album sales
The third film soundtrack to surpass a half-million in sales that year after Suicide Squad and Trolls. In total it sold 709,000 copies and earned 1,254,000 album-equivalents.
Cross promotion advertising for international markets
They released an extended trailer in which one of the main characters, Maui, was showcased. Extending the trailer beyond its original contents and airing it on an international platform allowed the movie to have success outside the North American Box Office.
Billboard Music Award success
Top Soundtrack/Cast Album by Billboard music awards 2018
unique elements in distribution stratergy
Unlike its Disney princess counterparts, Moana had a following before the film was even released to the masses.
Evidence of digital technology in shots of volcano
Use of foundation effects for the complicated shots of te ka the volcano eg smoke and falling lava.
Viaplay subscribers
Viaplay subscribers increased and amounted to over 2.8 million as of the third quarter of 2020, as of December 2019,
US and UK cinema distributor
Walt Disney Studios Motions Pictures (since both the production company and the distribution company are owned by Disney, this is an example of Vertical Integration))
examples of horizontal integration in production
Walt Disney pictures and Walt Disney animation studios worked together in production to produce film
Why did the film take years to make
Years before film was released filmmakers were sent by John Alessio to south pacific islands, to do reserach for film.
film theatrical release
it numbered 45 versions overall, including a special Tahitian-language dubbing,
traditional marketing at Comic con
The movie did have a presence at San Diego Comic-Con, where the directors and other crew talked about why they chose Maui to be in the story and what sort of research went into the story.
online/electronic marketing
The movie has it's own instagram links as well as twitter and facebook page, actors further promoted on their socials. Disney channel/Disney 365 had Mona commercial breaks.
movie premiere
The movie premiered on June 10, 2018.Moana made its world premiere in Hollywood hosted by the AFI festival , California from ''El Capitan'' with Hawaiian Airlines being the premiere sponsor.
streaming services to exhibit film
Disney+, Plejmo, Viaplay and DirecTV Latin America, Amazon, Google play, Vudu
Teen Choice award success
Auli'i Cravalho achieved Choice Breakout Movie Star and Dwayne Johnson achieved Choice Fantasy Movie Actor by Teen choice awards 2017,
Why is the movie Disney's third most expensive film ever produced
Because it was completely animated by computers and in 3D shown through the movie itself.
DirecTV subscribers
DirecTV had 13.6 million pay TV subscribers in the United States,
marketing synergy with Disney
Disney channel promos, Moana merchandise at ShopDisney eg soundbooks+ backpacks and there are currently meet-and-greets with Moana at Disneyland, Walt Disney World, Disneyland Paris, and at Aulani, a Disney Resort and Spa.At Hong Kong Disneyland, there is a stage show called Moana's Village Festival, which opened in 2018.
Evidence of digital technology in how water is made
Disney developed their own simulation engine called ''Splash'' to create all the water in the film eg the ocean.
marketing synergy with Hawiian airlines
Disney initiated a partnership with Hawaiian Airlines to organise their Moana-themed livery (special uniform) for three of their Airbus A330-200 fleet until March 2017, and organised a Hawaiian airlines caption contest with the prize being flying the winner out to the premiere.
cross media convergence in marketing
Disney launched moana game ''Moana Island life''. Also a sing-along version of Moana was released in more than 2,000 theaters in the United States, featuring on-screen lyrics.
marketing synergy with MBMA
Disney partnered with MBNA to transform one one of it's Thames clipper boats into ''Polynesian Wayfinder''to mark films release and MBMA has also set up a social media competition asking people to submit stories of how their grandparents inspired them to promote the movie
cinema types
Multiplex cinemas and digital cinema
How audiences can access the film away from film
On mobile's or any tablets have apps such as Disney+ these apps also give you the option to download the film offline without any data or WIFI, in your own time. Or at cinemas
Dwayne Johnson promoting film through twitter
Over the span of the production and post-production of the film, Johnson kept the interests of moviegoers through his tweets. Thus, creating and retaining a constant sense of excitement around the film.
film directors
Ron Clements and John Musker
Evidence of high budget
Star power with Dwayne Johnson, Lin Manuel Miranda, Nicole Sherzinger (part of Pussy cat dolls) and Alessia Cara who helped to sing.
further promos for film
TV spots opened up with an extended promo airing and during the Olympics and there was a Moana press conference in Santa Monica, California and Los Angeles with : the main actors, head of music, producers and directors
details of piracy
The Piracy Intelligence team at The Walt Disney Studios is based in Burbank and provides meaningful piracy insights to inform strategies that maximize revenue for the film and TV business and minimize the piracy impact
examples of Disney ideology
The classic cliche story arch of a female lead (Moana) , a male supporting role (Maui), comedic relief character (Chicken) and a big journey to stop something bad happening to the place the main character lives (returning the heart of Te hini to heal her home island)
