Ch. 1 Test Questions - BUSN 350

19) Which of the following will help to make your communication more effective and meaningful to an audience? A) Clearly address your audience's wants and needs. B) Include as much information as possible, even if you're not sure it's necessary. C) Prepare the message as if the audience is not interested. D) Start by telling the audience how they can help you. E) Limit questions.

A

20) When you adopt ________ approach to communication, you understand and respect the members of your audience and make every effort to communicate in a way that's meaningful to them. A) an audience-centered B) a technology-driven C) an egocentric D) an informal E) a downward flow

A

22) Evaluating evidence completely and objectively requires ________ skills. A) critical thinking B) relationship building C) downward communication D) audience-centered E) team player

A

37) Which of the following best describes a communication medium? A) The form a message takes B) The destination for the message C) How well the message is understood by the audience D) The system used to deliver the message E) The main idea of the message

A

54) Information overload is A) caused by the overuse or misuse of communication technology. B) a false condition concocted by workers who fear technology and its capabilities. C) a condition that affects only those who work in high-tech jobs. D) especially prevalent among elderly Americans. E) an accepted aspect of mobile technology.

A

56) Which of the following best describes the role of technology in the communication process? A) An aid to interpersonal communication B) A replacement for face-to-face communication C) A tool to replace essential skills D) A source of data to minimize human error E) A tool to fill the gaps in a skill set

A

59) Which of the following is a benefit for companies that integrate mobile technology? A) Potential increases in employee productivity B) More distancing in relationships with business partners C) Limited opportunity for competitors to be innovative D) Data security E) Limited access to information between the company and its consumers

A

6) Which of the following is true about communication pressures in the gig economy? A) Independent workers need to "sell themselves" into each new contract. B) Workers in the gig economy no longer need to worry about formal business communication. C) Companies such as Uber and Lyft take care of all the communication. D) There is less pressure on communication in the gig economy. E) Every work situation is essentially the same, so independent workers can use the same approach for every contract.

A

63) Which of the following AI methods emulates information processing in the brain? A) Neural networks B) Strong AI C) Narrow AI D) Processors E) Deep learning

A

75) Which of these represents ethical communication? A) Including all the information a reader needs to make an informed decision B) Misquoting a source so that it supports a writer's purposes C) Using visuals to show only benefits of a decision D) Plagiarizing information E) Omitting information that doesn't support the writer's position

A

76) Which of the following is an example of an ethical dilemma? A) Deciding whether to inform employees that layoffs are coming as they work on finishing a big project B) Deciding whether to tell an employee that he needs to improve his performance C) Deciding whether to use the copy machine for personal copying D) Deciding whether to declare the costs of your vacation travel as a deductible business expense E) Deciding whether to use your corporate credit card to buy fuel for a personal trip

A

81) An intentional false statement that damages someone's character or reputation is ________. A) defamation B) a violation of transparency requirements C) legal, but unethical D) a violation of the FTC E) considered to be a promotional communication

A

83) An ________ involves making a choice that's clearly unethical. A) ethical lapse B) ethical code C) ethical quandary D) ethical dilemma E) ethical decision

A

84) Which of the following best describes ethical communication? A) It includes information the audience needs to make an informed decision. B) It includes only information that supports the writer's perspective. C) It is short and to the point. D) It includes information that is true but does not include all relevant information. E) It eliminates the ability to take an informed stance on an issue.

A

88) Which of the following can be done to avoid presenting someone else's word or images as your own? A) Documenting your sources B) Avoiding labeling visual aids C) Following the fair use doctrine by only using small sections each time D) Using long and extensive quotations E) Distorting information such as images to create contrast with the original

A

93) The ability to define and solve problems and form judgments about a situation is known as ________. A) critical thinking B) collaboration C) knowledge application and analysis D) business ethics E) data literacy

A

1) Which of the following best describes the communication process? A) Transferring information and meaning B) Listening actively C) Writing messages D) Speaking to others E) Providing data that benefits the speaker

A) Transferring information and meaning

12) An example of downward communication is A) a junior staff person giving information to a staff supervisor. B) a sales manager giving instructions to a salesperson. C) an email message about sick leave from one staff secretary to another. D) a company briefing held on the organization's top floor. E) a conversation between colleagues that quickly becomes hostile.

B

32) Which of the following could create a distraction or communication barrier within the communication environment? A) Consistent feedback B) Multitasking C) Focused attention D) User-friendly messages E) Familiarity

B

33) Which of the following is a human or technological intervention that can block a message between the sender and the receiver? A) Channels B) Filters C) Narrow AI D) Modeling E) Ethics

B

34) Which of the following increases empathy in the communication process? A) Utilizing a broadcasting mindset B) Addressing the needs of the audience in addition to your own C) Utilizing all delivery channels D) Avoiding negative news E) Limiting compatibility with mobile devices

B

38) Which of the following is an example of the social communication model in action? A) A manager sends out weekly newsletters to employees. B) An electronics store invites customers to submit YouTube videos showing how to install home theater systems. C) An advertising firm creates a television commercial for a local automobile dealer. D) A small business owner rents sign space on neglected downtown buildings to promote revitalization efforts. E) An organization uses the company website to announce a policy change.

B

39) Which of the following is the system used to deliver a message? A) Medium B) Channel C) Pipeline D) Tunnel E) Schema

B

43) When a sender puts an idea into a message, the sender is ________ the idea. A) transmitting B) encoding C) developing D) decoding E) shaping

B

58) Which of the following best describes the information technology paradox? A) The generation that created technology is least likely to use it correctly. B) Information tools can waste as much time as they save. C) The more an organization spends on technology the more profitable it will be. D) The more we use technology to communicate, the stronger our personal relationships become. E) Technology is now the most efficient method in managing text-heavy communications.

B

62) Which of the following best describes intelligent communication technology (ICT)? A) Using artificial intelligence to determine the most practical outcomes to a problem B) Using artificial intelligence to enhance the communication experience C) The ability to allow artificial intelligence to modify your writing and design experience D) The ability to use artificial intelligence to make devices smaller and more portable E) The ability to use artificial intelligence to access a company's information networks

B

67) Which of these is one of the potential benefits of communication technology? A) Removing the need to carefully craft messages which will be sent on mobile devices B) Assisting in the decision-making process by guiding communicators through complex sets of data C) Controlling operating costs through the use of nontraditional work models D) Eliminating the need for traditional standards of grammar, punctuation, and spelling when writing messages E) Minimizing device size and increasing portability

B

74) Which of the following is a characteristic of unethical communication? A) It includes all relevant information. B) It is intended to hide some negative information. C) It is true in every sense. D) It is not deceptive in any way. E) It is not manipulative in any way.

B

77) Which of the following is an example of an ethical lapse? A) Putting unsigned suggestions in the company suggestion box B) Sharing confidential information with a new employer about your previous (competing) employer's major clients C) Telling your supervisor that another employee is stealing office supplies D) Distributing information from a colleague who failed to tell you the information was plagiarized E) Sharing a negative earnings report with your supervisor

B

85) Which of the following results when a writer fails to disclose information that could influence the decision a reader makes? A) Integrated marketing B) Lack of transparency C) Native advertising D) Sponsored content E) Fiduciary duty

B

9) Which of the following best describes professionalism? A) Establishing closer ties with communities in the marketplace B) Conducting oneself with purpose and pride C) Using clearer and more persuasive marketing messages D) Creating greater employee engagement E) Incorporating timely, reliable information

B

94) Which of the following is an example of collaboration? A) Making decisions and judgments about a particular situation or set of circumstances B) Working with others on reports, presentations, and other projects C) The ability to learn a concept and then apply that knowledge to other challenges D) Using projects and activities to build skills with technology, including presentation software and AI tools E) Accessing, assessing, interpreting, manipulating, and communicating data

B

13) An example of horizontal communication is A) a junior staff person giving information to a staff supervisor. B) a company briefing held on the organization's ground floor. C) an email message about sick leave sent from one department office assistant to an office assistant in a different department. D) an email message that sparks a chain of multiple replies. E) a manager sending an email to his or her staff.

C

14) Every organization has ________, which encompasses all communication that occurs outside the lines of command in the company's organizational structure. A) an online social networking presence B) an extraneous communication network C) an informal communication network D) an external communication network E) a transitional communication system

C

16) ________ communication flows laterally between departments to help employees share information, coordinate tasks, and solve complex problems. A) Upward B) Downward C) Horizontal D) Diagonal E) Circular

C

17) An audience-centered approach to communication involves A) saying whatever it takes to win over the members of your audience. B) embedding a layer of technology between you and your audience members. C) respecting, understanding, and meeting the needs of your audience members. D) focusing on how the members of the audience can help you obtain your goals. E) telling the audience exactly how they can help you.

C

18) Which of the following supports all six of the distinct traits of professionalism? A) Making strong recommendations B) Having clear expectations of the job C) Utilizing strong communication skills D) Pursuing practical skills E) Utilizing only fact-based information

C

21) An audience-centered approach to communication involves A) saying whatever it takes to win over the members of your audience. B) embedding a layer of technology between you and the members of your audience. C) respecting, understanding and meeting the needs of your audience. D) focusing on how the members of your audience can help you obtain your goals. E) limiting the number of topics covered.

C

3) Which of the following must occur for communication to be considered successful? A) The audience must be aware a message is being constructed. B) The message must be sent using more than one media method. C) A transfer of understanding must take place. D) The audience must agree with the goals of the message. E) The message must offer a benefit to both the sender and the receiver.

C

30) In the first step of the communication process, the sender A) decides what to say. B) chooses a communication channel. C) has an idea. D) chooses a communication medium. E) evaluates his or her options.

C

31) Which of the following occurs in the last step of the communication process and allows the sender to evaluate the effectiveness of the communication effort? A) The audience receives the message. B) The sender transmits the message. C) The audience provides feedback. D) The audience interprets the message. E) The sender decodes the message.

C

36) Which of the following best describes the social communication model? A) The complete abandonment of the traditional approach to communication B) A technology-based approach that is too complicated for most employees C) An interactive, conversational approach that is usually open to all who wish to participate D) A downward communication model E) A voice-input virtual approach used on smart technology

C

40) Which of the following is needed for the audience to act on a message? A) There must be only one idea in the message. B) The message must be conversational. C) The message must be remembered and retrieved. D) Information must be of value to the organization. E) The message must be technology-enabled.

C

41) As a contemporary approach to business communication, the ________ is interactive, conversational, and usually open to all who wish to participate. A) reflexive communication model B) computer-assisted communication model C) social communication model D) give-and-take communication model E) downward communication model

C

42) Which of the following is most important for increasing your chances of crafting a successful message? A) Keep the message as short as possible. B) Incorporate design elements such as bullet points whenever possible. C) Consider the expectations of the audience. D) Clearly identify what you want from the audience. E) Develop a new message for each type of technology that may be used.

C

45) If an incoming message doesn't fit into a person's view of reality, then he or she may use ________ to distort or ignore that information. A) myopic introspection B) cognitive reconstruction C) selective attention D) creative interpretation E) cognitive interpretation

C

5) Which of the following is one of the benefits of strong communication skills? A) More detailed strategic plans B) The ability to prevent stakeholders from switching to competitors C) Stronger relationships D) Eliminating risk E) Fewer employee leaks of sensitive information

C

61) Which of the following is a potential challenge while using mobile communication technologies? A) Businesses have many more apps for collaboration and problem diagnosis. B) Employers expect increased productivity and availability. C) Reading and writing on small screens is more difficult. D) Smartphones are more private than computers. E) Intelligent communication technology can replace the need for face-to-face communication.

C

66) Which of the following gives computers the ability to understand unpredictable language, based on the way humans speak and write? A) Computer vision B) Machine learning C) Natural language processing D) Narrow AI E) Deep learning

C

73) The accepted principles of conduct that govern behavior within a society are known as ________. A) artificial intelligence B) social guidelines C) ethics D) protocols E) work rules

C

80) Within the context of social media, the term ________ refers to a sense of openness, of giving all participants access to the information they need to understand the messages they are receiving. A) transformation B) transubstantiation C) transparency D) transcendence E) translucency

C

86) Which of the following best describes sponsored content in advertising? A) Advertising content that creates a sense of openness within the conversation B) Advertising content that changes based on a natural language process system C) Advertising content that is designed to look like a news story D) Advertising content that uses intelligent communication technology to enhance the communication experience E) Advertising content that ensures all information needed to accurately process the message is available

C

95) Which of the following occurs when a concept is learned, and then used to understand a new challenge? A) Collaboration B) Social responsibility C) Knowledge application and analysis D) Data literacy E) Critical thinking

C

10) The ability to understand people's emotions and manage your own emotions in a productive way is referred to as ________. A) common sense B) professionalism C) distraction D) emotional intelligence E) compatibility

D

11) Which of the following best describes the ability to evaluate evidence objectively and form logical conclusions and recommendations based on the evidence? A) Channeling B) Decoding C) Lateral communication D) Critical thinking E) Quality

D

15) In most organizations, rumors tend to be particularly active when A) employees are satisfied with their jobs. B) formal communication channels are working efficiently. C) employees are wasting company time. D) the formal communication network is not providing the information employees want. E) there is a lack of gender balance among the employees.

D

35) Which of the following must occur in order for audience members to respond to a business message as the sender hopes? A) The message must be short. B) The message must avoid jargon. C) The receiver must acknowledge receipt of the message. D) The receiver must be motivated to respond. E) The conversation must be one-sided.

D

4) Which of the following does the best job of clarifying expectations and responsibilities for the receiver? A) We need to figure out a way to solve this problem. B) I would like to hear your ideas on how to fix this. C) I need to know how we can fix this; can you get to work on a solution? D) Please devise a solution to this problem and share it with me by this Friday. E) Please think about how we can solve this and get back to me as soon as possible.

D

44) In the communication process model, ________ describes the step in which the audience extracts the idea from a message. A) processing B) encoding C) translating D) decoding E) transmitting

D

55) Which of the following is an example of a benefit that technology brings to business communication? A) People take more time in crafting clear and persuasive messages. B) Barriers can be created to limit participation in the process. C) The nature of communication changes. D) Creating and consuming messages can require less time and effort. E) Complex sets of data need less explanation.

D

57) Which of the following supports the idea that technology is an aid, not a replacement for, communication? A) Replacing all face-to-face meetings with virtual meetings B) Requiring technology to be a shared responsibility C) Using technology as a device to distract coworkers from more important messages D) Keeping technology in perspective E) Staying connected to as many people as possible, as often as possible

D

65) When used well, communication technology can A) increase expertise in an organization. B) limit crisis communication. C) reduce time needed for research. D) improve decision making. E) decrease corporate security issues.

D

78) To help establish clear guidelines for ethical behavior, many companies provide employees a written ________. A) ethics audit B) ethical dilemma C) ethical lapse D) code of ethics E) ethics contract

D

79) Attempting to promote products and services to customers who don't know they're being marketed to is known as ________ marketing. A) viral B) surprise C) deep D) stealth E) neural

D

82) An ethical ________ involves choosing between conflicting alternatives that are not clear-cut. A) lapse B) riddle C) enigma D) dilemma E) quandary

D

87) Selectively quoting a source in order to create a different impression than the source intended is an example of what type of unethical communication? A) Stealth marketing B) Plagiarism C) Fair use D) Distorting information E) Including irrelevant information

D

96) Which of the following represents the ability to create projects with word-processing apps, spreadsheets, presentation software and AI tools? A) Data literacy B) Critical thinking C) Collaboration D) Information technology skills E) Knowledge application and analysis

D) Information technology skills

60) Which of the following is used to improve real-time collaboration within an organization? A) Neural networks B) Networks running from a fixed location C) Machine learning D) Computer vision E) Internal social networks

E

64) Which of the following is a potential advantage of improved mobile tools for the workplace? A) Increased security controls B) More ethical communication C) Standardized writing D) Minimized distractions E) Increased productivity

E

97) Which of the following best describes data literacy? A) The ability to use AI tools and word-processing apps B) The ability to understand ethical implications of data C) The ability to learn a concept and then apply that knowledge to other challenges D) The ability to be socially responsible when presenting data and facts E) The ability to access, assess, interpret, manipulate, summarize, and communicate data

E) The ability to access, assess, interpret, manipulate, summarize, and communicate data

2) Which of the following developments is putting additional pressure on communication skills? A) Having great ideas B) The need for managers to connect with staff and external business partners C) Connecting with those who have a similar background D) Utilizing established company networks E) The changing nature of employment, with many companies supplementing their permanent workforces with independent contractors

E) The changing nature of employment, with many companies supplementing their permanent workforces with independent contractors