Ch. 10 MIS
When did e-commerce begin? A) 1965 B) 1983 C) 1995 D) 1999 E) 2000
1995
What percent of online retailers now have m-commerce websites? A) 15 percent B) 25 percent C) 55 percent D) 75 percent E) 85 percent
55 percent
Which of the following best describes the digital social graph? A) A person's direct and indirect relationships B) All of a person's closest digital relationships C) A collection of millions of personal social graphs D) All of the online and offline relationships a person has E) All of the relationships in an online community
A collection of millions of personal social graphs
As described in the opening case, what is YouTube's revenue model? A) Advertising B) Transaction fee C) Subscription D) Freemium E) Affiliate
Advertising
Which of the following best illustrates the advertising revenue model? A) eBay receives a small fee from a seller if a seller is successful in selling an item. B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. C) Facebook provides a social network for free, but shows sponsored content in users' News Feeds. D) Apple accepts micropayments for single music track downloads. E) Netflix charges customers a monthly fee for access to its library of movies.
Facebook provides a social network for free, but shows sponsored content in users' News Feeds
Geoadvertising sends ads to users based on their: A) GPS locations. B) home addresses. C) shopping preferences. D) website behaviors. E) Google Maps settings.
GPS locations
Which of the following statements about Net marketplaces is not true? A) Some Net marketplaces sell direct goods. B) Some Net marketplaces serve vertical markets. C) Some Net marketplaces sell indirect goods. D) Some Net marketplaces support contractual purchases based on long-term relationships. E) Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.
Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners
Which of the following statements about EDI is not true? A) Each major industry in the United States has EDI standards. B) Today, EDI is only used for document automation. C) Many organizations still use private networks for EDI. D) EDI systems are increasingly web-enabled. E) About 80 percent of online B2B e-commerce is still based on EDI.
Today, EDI is only used for document automation
Which of the following is an example of a private industrial network? A) Exostar B) Go2Paper C) Elemica D) Expedia E) VW Group Supply
VW Group Supply
Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence? A) Website plan B) Web mission statement C) Functional website D) Social media plan E) Mobile media plan
Web mission statement
Which of the following is a milestone for the website development phase of building an e-commerce presence? A) Web mission statement B) Social media plan C) Website plan D) Web presence map E) Functional website
Website plan
Which of the following best illustrates the sales revenue model? A) eBay receives a small fee from a seller if a seller is successful in selling an item. B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. C) Pandora provides basic services for free, but charges a premium for advanced services. D) Apple accepts micropayments for single music track downloads. E) Netflix charges customers a monthly fee for access to its library of movies.
apple accepts micropayments for single music track downloads
An environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting about brands, products, and services is an example of: A) network notification. B) web personal marketing. C) collaborative shopping. D) social search. social sign-on
collaborative shopping
Which of the following is not one of four types of presence to be considered when building an e-commerce presence? A) Offline media B) Websites C) Social media D) Corporate E) E-mail
corporate
Ikea asked for the help of its customers in designing new furniture. This is an example of: A) prediction markets. B) behavioral targeting. C) long-tail marketing. D) social shopping. E) crowdsourcing.
crowdsourcing
Which of the following best illustrates the transaction fee revenue model? A) eBay receives a small fee from a seller if a seller is successful in selling an item. B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. C) Pandora provides basic services for free, but charges a premium for advanced services. D) Apple accepts micropayments for single music track downloads. Netflix charges customers a monthly fee for access to its library of movies
eBay receives a small fee from a seller if a seller is successful in selling an item
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services. A) free/freemium B) subscription C) transaction fee D) affiliate E) sales
free/freemium
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service. A) geosocial B) geoinformation C) geoadvertising D) geomapping E) geolocating
geoinformation
All of the following are examples of "on demand" companies except: A) Uber. B) Airbnb. C) Lyft. D) Sidecar. E) Instagram.
As described in the chapter case, Uber uses the ________ revenue model. A) service provider B) market creator C) community provider D) portal E) transaction broker
market creator
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n): A) exchange. B) marketspace. C) online marketplace. D) e-hub. net marketplace
marketspace
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively. A) subscription B) mobile payment C) transaction fee D) micropayment E) affiliate revenue
micropayment
________ involves placing ads in social network newsfeeds or within traditional editorial content, such as a newspaper article. A) Behavioral targeting B) Crowdsourcing C) Native advertising D) Demand prediction software E) Lead generation marketing
native advertising
Which of the following is not an example of location-based services? A) Foursquare B) Google Maps C) Waze D) Uber E) Netflix
netflix
Facebook's Like button is an example of which of the following? A) Social sign-on B) Collaborative shopping C) Network notification D) Social search E) Newsfeed
network notification
A secure website that links a large firm to its suppliers and other key business partners is called a(n): A) e-hub. B) marketspace. C) exchange. D) private industrial network. E) net marketplace.
private industrial network
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called: A) e-procurement. B) SCM. C) procurement. D) distribution E) production.
procurement
Procurement involves all of the following except: A) negotiating with suppliers. B) paying for goods. C) making delivery arrangements. D) sourcing. E) production scheduling.
production scheduling
Exposing an individual to ads that are chosen based on the choices of their friends is an example of: A) clickstream advertising. B) behavioral targeting. C) online profiling. D) social marketing. E) crowdsourcing.
social marketing
In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence. A) social media B) e-mail C) community D) website E) offline media
social media
What event marked the beginning of e-commerce? A) The first product sold online B) The first domain name registered C) The first e-mail sent D) The first paid advertisements placed on a website E) The first product advertised online
the first paid advertisement placed on website
Which of the following statements about exchanges is not true? A) Exchanges are independently owned third-party Net marketplaces. B) Some exchanges provide vertical markets. C) Exchanges are the most successful form of B2B commerce. D) Some exchanges enable a spot market. E) Go2Paper is an example of an exchange.
Exchanges are the most successful form of B2B commerce
Which of the following is an example of a direct good in the automobile industry? A) Computer equipment B) Paper C) Office furniture D) Roofing shingles E) Sheet steel
Sheet steel
Which of the following is the largest mobile advertising market? A) Google B) Yahoo C) Facebook D) Microsoft E) Twitter
Which of the following companies uses the subscription revenue model? A) Expedia B) ETrade C) Facebook D) Netflix E) Dropbox
Netflix
Which of the following marketing formats is sales-oriented, rather than branding-oriented or a mix? A) Lead generation B) Search engine C) Rich media D) Display ads E) Video
Search engine
