ch. 10 warmup quiz
________, or the role a consumer plays at any particular time, helps determine what he or she wants to buy. Open rates Polychronic orientation Situational self-image Time style Planning orientation
Situational self-image
In this business model, people rent or share what they need rather than buying it. Increased point-of-purchase stimuli Dyadic encrounters Collaborative consumption Identity negotiation Unplanned buying
collab consumption
Which theory supports the idea that consumers form beliefs about products based on their past positive or negative experiences, or having heard things about the product that imply a certain level of quality? Lateral cycling Expectancy disconfirmation model P2P commerce model Recycling model Recommerce
expectancy disconfirmation model
A ________ orientation dimension distinguishes between people who prefer to do one thing at a time and those who have multitasking timestyles. planning temporal polychronic social
polycronic
If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have ________ power.
refernt
Which type of shopping orientation is based on a consumer's knowledge of the marketplace? Consumers like to haggle and bargain and view the process as a The thrill of the hunt Social experiences Sharing of common interests Status Affiliation
thrill of the hunt
Allison Chewie felt she was always pressed for time; she was feeling ________. social pressure time poverty consumptive pressure social time psychological time
time poverty
Reference groups influence us in three ways. These influences include informational, utilitarian, and ________ dimensions. knowledge descriptive reputational value-expressive
value