ch. 10 warmup quiz

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________, or the role a consumer plays at any particular time, helps determine what he or she wants to buy. Open rates Polychronic orientation Situational self-image Time style Planning orientation

Situational self-image

In this business model, people rent or share what they need rather than buying it. Increased point-of-purchase stimuli Dyadic encrounters Collaborative consumption Identity negotiation Unplanned buying

collab consumption

Which theory supports the idea that consumers form beliefs about products based on their past positive or negative experiences, or having heard things about the product that imply a certain level of​ quality? Lateral cycling Expectancy disconfirmation model P2P commerce model Recycling model Recommerce

expectancy disconfirmation model

A ________ orientation dimension distinguishes between people who prefer to do one thing at a time and those who have multitasking timestyles. planning temporal polychronic social

polycronic

If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have ________ power.

refernt

Which type of shopping orientation is based on a​ consumer's knowledge of the​ marketplace? Consumers like to haggle and bargain and view the process as a​ The thrill of the hunt Social experiences Sharing of common interests Status Affiliation

thrill of the hunt

Allison Chewie felt she was always pressed for time; she was feeling ________. social pressure time poverty consumptive pressure social time psychological time

time poverty

Reference groups influence us in three ways. These influences include informational, utilitarian, and ________ dimensions. knowledge descriptive reputational value-expressive

value


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