Ch 11 mis quiz
CIC.
is a call center
upselling
is a strategy in which the salesperson provides customers with the opportunity to purchase related products or services of greater value in place of, or along with, the consumer's initial product or service selection.
cross-selling
is the marketing of additional related products to customers based on a previous purchase.
BI
Analytical CRM systems provide ________ by analyzing customer behavior and perceptions.
deliver
In the ________ component of SCM, organizations coordinate the receipt of customer orders, develop a network of warehouses, select carriers to transport their products to their customers, and create an invoicing system to receive payments.
vertical integration; upstream
________ is a business strategy in which a company purchases its ________ suppliers to ensure that its essential supplies are available as soon as the company needs them.
CIC
a CRM operation in which organizational representatives use multiple channels to communicate with customers.
FAQs
are/is a customer-touching CRM application.
JIT
delivers the precise number of parts to be assembled into a finished product at precisely the right time.