Ch. 12 ?s
________ involves the processes associated with selecting, managing, and motivating individual channel members and evaluating their performance over time.
(Marketing) Channel Management
Many producers of luxury items purposely limit the number of intermediaries handling their products in order to enhance perceptions of the premium quality of their goods, a practice known as ________.
EXCLUSIVE DISTRIBUTION
Producers of convenience products, such as bar soap and candy, typically seek to employ ________ distribution strategies.
INTENSIVE Producers of convenience products typically utilize intensive distribution, by which they will seek to stock their products in as many outlets as possible to be sure that they will be available where and when consumers want them.
Apple uses selective distribution for several reasons such as the ability to develop good working relationships with selected channel members and for what other reason?
It can expect a better-than-average selling effort from the channel member.
________, also called "physical distribution," involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.
Marketing Logistics marketing logistics involves getting the right product to the right customer in the right place at the right time.
________ refers to processes that make it easier and more efficient for customers and resellers to reuse, recycle, refurbish, or dispose of broken, unwanted, or excess products.
Reverse Logistics
A ________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.
channel level
Which of the following is a disadvantage of adding new channels in a multichannel distribution system?
decreasing control over the system
Conflict that occurs between different levels of the same marketing channel is known as ________ conflict.
horizontal
Ford and its network of independent franchised dealers is an example of a ________.
manufacturer-sponsored retailer franchise system
A(n) ________ system involves a single firm setting up two or more marketing channels to reach one or more customer segments.
multichannel distribution
Apple Computer sells its products such as iTunes and iMovies online, and sells its hardware through its own stores and through other retailers, such as Best Buy and Costco, and through vending machines. How is the Apple distribution system described?
multichannel marketing
In intermodal transportation, which of the following describes the use of both rail and trucks for transportation?
piggyback
Companies can design their distribution channels as long or as short as they choose to make products and services available to customers in different ways. There are two players that are always part of the channel that delivers value. What are those two player roles?
the producer and the final consumer
Because logistics is complicated and viewed as a hassle by many firms, increasingly a growing number of firms now outsource some or all of their logistics to firms such as Ryder, Penske Logistics, BAX Global, DHL Logistics, FedEx Logistics, and UPS Business Solutions. What are firms like Ryder and FedEx called?
Third-party logistics (3PL) providers
