Ch. 12 ?s

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​________ involves the processes associated with​ selecting, managing, and motivating individual channel members and evaluating their performance over time.

(Marketing) Channel Management

Many producers of luxury items purposely limit the number of intermediaries handling their products in order to enhance perceptions of the premium quality of their​ goods, a practice known as​ ________.

EXCLUSIVE DISTRIBUTION

Producers of convenience​ products, such as bar soap and​ candy, typically seek to employ​ ________ distribution strategies.

INTENSIVE Producers of convenience products typically utilize intensive​ distribution, by which they will seek to stock their products in as many outlets as possible to be sure that they will be available where and when consumers want them.

Apple uses selective distribution for several reasons such as the ability to develop good working relationships with selected channel members and for what other​ reason?

It can expect a​ better-than-average selling effort from the channel member.

​________, also called​ "physical distribution," involves​ planning, implementing, and controlling the physical flow of​ goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Marketing Logistics marketing logistics involves getting the right product to the right customer in the right place at the right time.

​________ refers to processes that make it easier and more efficient for customers and resellers to​ reuse, recycle,​ refurbish, or dispose of​ broken, unwanted, or excess products.

Reverse Logistics

A​ ________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.

channel level

Which of the following is a disadvantage of adding new channels in a multichannel distribution​ system?

decreasing control over the system

Conflict that occurs between different levels of the same marketing channel is known as​ ________ conflict.

horizontal

Ford and its network of independent franchised dealers is an example of a​ ________.

manufacturer-sponsored retailer franchise system

​A(n) ________ system involves a single firm setting up two or more marketing channels to reach one or more customer segments.

multichannel distribution

Apple Computer sells its products such as iTunes and iMovies​ online, and sells its hardware through its own stores and through other​ retailers, such as Best Buy and​ Costco, and through vending machines. How is the Apple distribution system​ described?

multichannel marketing

In intermodal​ transportation, which of the following describes the use of both rail and trucks for​ transportation?

piggyback

Companies can design their distribution channels as long or as short as they choose to make products and services available to customers in different ways. There are two players that are always part of the channel that delivers value. What are those two player​ roles?

the producer and the final consumer

Because logistics is complicated and viewed as a hassle by many​ firms, increasingly a growing number of firms now outsource some or all of their logistics to firms such as​ Ryder, Penske​ Logistics, BAX​ Global, DHL​ Logistics, FedEx​ Logistics, and UPS Business Solutions. What are firms like Ryder and FedEx​ called?

​Third-party logistics​ (3PL) providers


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