Ch 17 Web Standards

Section 508

Part of a federal law that requires federal agencies to make their websites accessible to all users regardless of abilities

Web Master

Person who administers a web site

validator

Software that checks websites under development for compliance with particular standards

link exchange

agreement among two or more websites to link to each other in hopes of increasing the ranking of each part in the search engine results

meta tag

an HTML tag that stores information about a website

assistive technology

any device or software developed with the goal of helping those with disabilities use and interact successfully with a computer

adword

keyword or phrase on which a site owner links an ad. adwords compete with other ads using the same keyword or phrase for special display space when the word appears as a search term

spider

program that roams the internet, searching for information about websites that it then sends to a search engine database

search engine

program that searches for user-defined keywords in web documents or databases that store information about websites and displays lists that contain those keywords

Search Engine Optimization (SEO)

techniques used in an effort to enhance the ranking of a website in search engine results

accessibility

the principle of making web content understandable and usable by all people regardless of disabilities

web analytics

tools that analyze and report statistics detailing traffic to a website

screen reader

a type of assistive technology that translates web pages into plain text, which is either read aloud by a voice synthesizer or translated by a Braille device.

FAQs

Answers to common questions about the products or services of the organization owning the site or about the site itself, often with links to appropriate pages on the site

Web Accessibility Initiative (WAI)

W3C effort to ensure accessibility by creating accessibility standards and providing resources relevant to the issue.

keyword

a word included in a meta tag or header that is meant to indicate the content of a web page

Robot Exclusion Protocol (REP)

web standard that allows web administrators to block search engine spiders from indexing certain directories or files within the website