Ch 17 Web Standards
Section 508
Part of a federal law that requires federal agencies to make their websites accessible to all users regardless of abilities
Web Master
Person who administers a web site
validator
Software that checks websites under development for compliance with particular standards
link exchange
agreement among two or more websites to link to each other in hopes of increasing the ranking of each part in the search engine results
meta tag
an HTML tag that stores information about a website
assistive technology
any device or software developed with the goal of helping those with disabilities use and interact successfully with a computer
adword
keyword or phrase on which a site owner links an ad. adwords compete with other ads using the same keyword or phrase for special display space when the word appears as a search term
spider
program that roams the internet, searching for information about websites that it then sends to a search engine database
search engine
program that searches for user-defined keywords in web documents or databases that store information about websites and displays lists that contain those keywords
Search Engine Optimization (SEO)
techniques used in an effort to enhance the ranking of a website in search engine results
accessibility
the principle of making web content understandable and usable by all people regardless of disabilities
web analytics
tools that analyze and report statistics detailing traffic to a website
screen reader
a type of assistive technology that translates web pages into plain text, which is either read aloud by a voice synthesizer or translated by a Braille device.
FAQs
Answers to common questions about the products or services of the organization owning the site or about the site itself, often with links to appropriate pages on the site
Web Accessibility Initiative (WAI)
W3C effort to ensure accessibility by creating accessibility standards and providing resources relevant to the issue.
keyword
a word included in a meta tag or header that is meant to indicate the content of a web page
Robot Exclusion Protocol (REP)
web standard that allows web administrators to block search engine spiders from indexing certain directories or files within the website
