Chapter 13 BCOM

​______________ charts illustrate trends over time through the use of vertical and horizontal axes.

Line

The ability​ (as a​ sender) to create effective messages and​ (as a​ receiver) to correctly interpret visual messages is referred to as visual​ _____________________.

Literacy

Marina is preparing a​ presentation, and she needs to illustrate the positions in her company and the way they interrelate. What would be the BEST tool for Marina to​ use?

Organization chart

​A(n) ______________ chart is a visual tool used for showing how the parts of a whole are distributed.

Pie

In laying out her work plan for an​ RFP, Oriona explained the five steps her company would take to carry out the designated work and the methods they would use at each step. Which visual would most effectively show this and which section of the proposal should this information go​ in?

A flowchart placed in the body.

For a​ report, Jonah needs to present trends in multiple variables in his definition of the problem and show a massive data set in the result of a study that supports his recommendations. Which types of visuals should he use to effectively convey these aspects of his​ report, and which part of the report should it be placed​ in?

A line or bar chart and a data visualization in the body.

​A(n) ______________ chart portrays numbers with the height or length of its rectangular​ bars, making one or more series of numbers easy to read or understand.

Bar

As Vladimir and Cheyenne adapt their​ company's website for a global​ audience, they find there is not enough money in the budget to translate every page. What step is most appropriate to adapt their​ material?

Change the balance of text and visuals to overcome language barriers.

In​ general, website content should be​ ________.

Concise and skimmable

Which of these is a topic commonly covered in a report​ body?

Conclusions and recommendations

Sophia is preparing a presentation and is planning to show an inverted organization chart to illustrate that the employees closest to the customers are the most important to the​ company's success. By doing​ this, Sophia is defying the visual design principle of​ __________________________.

Convention

Which of these is a topic commonly covered in a report​ introduction?

Scope

Jenna designed a flowchart with limited colors and design elements. Jenna was using the design principle of​ ________.

Simplicity

A​ ______________ chart is a type of line chart that shows a cumulative effect through​ "stacking" various segments up to the top​ line, which represents the total.

Surface

Kayla included​ a(n) __________ in her report to give a​ brief, one-page overview of the main points.

Synopsis

Ivica is preparing a presentation and needs to present​ detailed, specific information. What would be the BEST tool for Ivica to​ use?

Table

After finishing his paragraph about the upsurge of sales of blue jeans for​ six-month-old babies, Roger created a set of pie charts to demonstrate the dramatic change in sales from five months ago. In making this​ choice, he takes advantage of which particular benefit of​ visuals?

To emphasize

​Stasia, a new employee at a large real estate​ company, sees some immediate problems when she reads the​ company's wiki article on marketing.​ First, the material is outdated and does not cover recent developments in mobile marketing. In​ addition, there are some issues with tone. In this​ situation, what is​ Stasia's BEST choice for addressing this​ issue?

Use the wiki discussion facility to respectively raise the issues she sees.

What is an​ infographic?

Visuals that have enough information to function as a stand-alone document.

Isaiah is preparing a​ presentation, and he needs to illustrate a sequence of events from start to finish. What would be the BEST tool for Isaiah to​ use?

Flowchart

Numbering visuals in your text will​ __________.

Help the reader understand the significance of visuals by referring to them before encountering them

​Clayton's company faced some constraints as they undertook the research that led to the report for which Clayton is writing an introduction. Detailing these constraints is an example of which kind of specific element that can form part of a report​ introduction?

Limitations

Katarina finished the introduction to her business report by listing three key points that would be covered in the report. Which aspect of an effective introduction was she carrying​ out?

Previewing the main ideas of the report.

Sera is designing the corporate​ logo, and she is ensuring that the dominant element in her logo design represents the most important information about the company. Which visual design principle is Sera​ embracing?

Emphasis

A long report may have​ a(n) __________ that will allow readers to see a smaller version of the entire document.

Executive Summary