Chapter 13 DSM
promotion decisions
Advertising, personal selling, sales promotion, public relations, and direct marketing
off-price retailer
Buys at less-than-regular wholesale prices and sells at less than retail
place decision
Choosing locations that are accessible to the target market in areas that are consistent with the retailer's positioning
product assortment and services decision
Deciding on store atmosphere is a major part of a product variable
Limited-service wholesalers
offer fewer services than other wholesalers
price decision
Deciding on either high markups on lower volume or low markups on higher volume
retailer cooperative
a group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts.
shopping center
a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit
Convenience store
a small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods
Voluntary chain
a wholesaler-sponsored group of independent retailers engaged in group buying and merchandising
Wholesaling
all the activities involved in selling goods and services to those buying for resale and business use
Retailing
all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use
Walmart
an example of a discount store.
supermarket
is a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products
Deciding on store atmosphere
is a major part of a product variable, and is an example of a product assortment and services decision.
Full-service wholesalers
provide an entire line of services: carrying stock, maintaining a sales force, offering credit, making deliveries, and providing management assistance.
Wholesale merchants
sell primarily to retailers and provide a full range of services.
Industrial distributors
sell to manufacturers rather than to retailers
a store that offers a large assortment of routinely purchased food products, nonfood items, and services.
superstore
Showrooming
the shopping practice of coming into retail stores to check out merchandise and prices but instead buying from an online-only rival
A corporate chain
two or more outlets that are commonly owned and controlled