Chapter 13 DSM

promotion decisions

Advertising, personal selling, sales promotion, public relations, and direct marketing

off-price retailer

Buys at less-than-regular wholesale prices and sells at less than retail

place decision

Choosing locations that are accessible to the target market in areas that are consistent with the retailer's positioning

product assortment and services decision

Deciding on store atmosphere is a major part of a product variable

Limited-service wholesalers

offer fewer services than other wholesalers

price decision

Deciding on either high markups on lower volume or low markups on higher volume

retailer cooperative

a group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts.

shopping center

a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit

Convenience store

a small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods

Voluntary chain

a wholesaler-sponsored group of independent retailers engaged in group buying and merchandising

Wholesaling

all the activities involved in selling goods and services to those buying for resale and business use

Retailing

all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use

Walmart

an example of a discount store.

supermarket

is a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products

Deciding on store atmosphere

is a major part of a product variable, and is an example of a product assortment and services decision.

Full-service wholesalers

provide an entire line of services: carrying stock, maintaining a sales force, offering credit, making deliveries, and providing management assistance.

Wholesale merchants

sell primarily to retailers and provide a full range of services.

Industrial distributors

sell to manufacturers rather than to retailers

a store that offers a large assortment of routinely purchased food products, nonfood items, and services.

superstore

Showrooming

the shopping practice of coming into retail stores to check out merchandise and prices but instead buying from an online-only rival

A corporate chain

two or more outlets that are commonly owned and controlled