Chapter 16: Prepare to Persuade

True or False: During the action stage of Monroe's Motivated Sequence, you show receivers how your proposal will both benefit them and improve the situation.

False

True or False: We measure beliefs along a favorable-unfavorable continuum, and attitudes along a probable-improbable one.

False

True or False: Attitudes are measured by how positive or negative they are.

True

True or False: Knowing the audience's attitudes, beliefs, and values can help a speaker achieve persuasive goals.

True

True or False: When planning your speech, your subject should consider attitudes, beliefs, and values altogether.

True

Which of the following best defines persuasion? a.A process involving the intent and purpose of influencing someone into doing or believing something. b.A mental set or predisposition that leads us to respond to or evaluate people, places, things, or events positively or negatively. c.Forcing someone to think the way you think. d.Influencing a person or group into doings things that serve your best interests.

a.A process involving the intent and purpose of influencing someone into doing or believing something.

Which of the following statements is true of beliefs? a.Beliefs are determined solely by personal experiences. b.They are measured by how positive or negative they seem. c.They are independent of attitudes. d.They help us determine the truth of things.

a.Beliefs are determined solely by personal experiences.

Which of the following examples best characterizes an attitude? a.Ryan doesn't like flip-flops. In fact, he hates when people wear them. b.Josh believes that his religion is the one true way. c.Michelle lives her life according to the golden rule: Treat others how you want to be treated. d.You don't think that gun control would reduce crime. You've witness several horrific events in your town in the past year, and you think that tighter gun regulations would actually allow crime to escalate.

a.Ryan doesn't like flip-flops. In fact, he hates when people wear them.

In her speech on animal adoption, Sarah explains how the USA has millions of stray animals each year, and discusses the problems this can cause. Which stage of Monroe's Motivated Sequence is this? a.need b.attention c.action d.visualization

a.need

Consider this sentence: Our economic system is corrupt. Which type of proposition is this? a.proposition of value b.proposition of fact c.proposition of attitude d.proposition of policy

a.proposition of value

Which of the following examples best characterizes a value? a.You prefer cats to dogs. You like how cats are independent, and think that dogs are much less intelligent. b.Eva thinks that humor is a positive attribute in people. She thinks that humor is crucial in establishing trust and relationship building. She is more inclined to get to know people who have a sense of humor. c.Michelle believes that if people work hard in life, they will succeed. d.Bernard always says that every dog has its day. He thinks that success will happen at least once in every person's lifetime. Fortunately for him, he has been successful in various undertakings.

b.Eva thinks that humor is a positive attribute in people. She thinks that humor is crucial in establishing trust and relationship building. She is more inclined to get to know people who have a sense of humor.

What is Monroe's Motivated Sequence? a.It is a framework tailored to propositions of facts. b.It is a way for speakers to arrange their speech in a way that increases the effectiveness of persuasion. c.It is a way to move from propositions of fact, to propositions of value, to propositions of policy. d.It is a three-phase model for a speaker's process of persuasion.

b.It is a way for speakers to arrange their speech in a way that increases the effectiveness of persuasion.

What are the three dimensions of attitude, according to this chapter? a.direction, persuasion, and beliefs b.direction, intensity, and salience c.intensity, salience, and beliefs d.direction, persuasion, and intensity

b.direction, intensity, and salience

A ______ approach to persuasion, which is a type of topical organization, presents each reason in support of the position as a main point. a.refutation b.reasons c.point-by-point d.support

b.reasons

Why must people engage in persuasion ethically? a.People don't realize when they are being persuaded; thus, we should behave ethically so as to assure ethical persuasion. b.To pressure people into doing what is best for them. c.Persuasion can be a useful tool of information, but if abused, its advantages are undermined and the good of the people is no longer respected. d.An audience will not believe a speech's argument if the speaker is unethical.

c.Persuasion can be a useful tool of information, but if abused, its advantages are undermined and the good of the people is no longer respected.

Nico thinks that a college degree is useless. The idea of continued formal learning after high school never appealed to him, and he thinks that college is just a waste of money. Moreover, both his mother and father have respectable careers that they earned without a college education. Which of the following concepts best characterizes Nico's feelings toward college? a.a policy b.a value c.a belief d.an attitude

c.a belief

Consider this sentence: All restaurant managers must have previous experience as a food server. Which type of proposition is this? a.proposition of value b.proposition of attitude c.proposition of policy d.proposition of fact

c.proposition of policy

What is a proposition? a.The deliberate attempt to change or reinforce attitudes, beliefs, values, or behaviors. b.Your speech's game plan. c.A predisposition that leads us to respond to or evaluate people, places, things, or events positively or negatively. d.The relationship you wish to establish between accepted facts and your desired conclusions.

d.The relationship you wish to establish between accepted facts and your desired conclusions.

Consider this sentence: A glass of red wine a day is good for heart health. Which type of proposition is this? a.proposition of policy b.proposition of value c.persuasion d.proposition of fact

d.proposition of fact

Which of the following is the fourth phase of Monroe's Motivated Sequence? a.attention b.need c.action d.visualization

d.visualization