Chapter 9 MIS final exam review

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Behavioral targeting

Tracking the clickstreams or history of clicking behavior of individuals on thousands of Websites for the purpose of understanding their interests and intentions.

C2C

Consumers selling directly to other consumers.

Service Providers

Companies that offer services online like photo sharing, data backup and storage along with other services.

disintermediation

An example of ________ is with airlines and hotels operating their own reservation sites online, removing the organization or business process layers responsible for the intermediate steps in the value chain.

Mobile E-Commerce

Business transacted from mobile phones.

Portals

Companies like Google, Yahoo, and Facebook with business models offering powerful search engines and that also offer integrated packages of content and services such as email, instant messaging, maps, calendars, shopping, music downloads, video streaming and the like.

Market Creators

Companies that build a digital environment where buyers and sellers can meet, display products, search for products, and establish prices.

Community Providers

Companies that create a digital online environment where people with similar interests can transact business; share interests, photos and videos; communicate with like-minded people; receive interest-related information; and even play out fantasies by adopting online personalities called avatars.

Content Providers

Companies that distribute information content such as digital video, music, photos, text, and artwork over the Web.

Local E-Commerce

E-Commerce based on an individual's location.

Social E-Commerce

E-Commerce based on the idea of online social relationships.

the use of the Internet, the Web, and mobile apps to transact business.

E-commerce can be defined as:

C2C e-commerce.

EBay is an example of:

Advertising

Generating revenue by attracting a large audience of visitors to be exposed to advertisement.

E-tailers

Giant and tiny online retail stores.

True

In general, for digital goods, the marginal cost of producing another unit is about zero. (T/F)

asymmetry

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Free/Fremium

Offering basic service or content for free while charging a premium for advanced or special features.

Transaction Fee

Receiving a fee for enabling or executing a transaction.

B2C

Retailing products and services to individual shoppers.

B2B

Sales of goods and services among businesses.

Sales

Selling good, information or services to customer.

Affiliate

Sending visitors to other Websites in return for a referral fee.

Transaction Brokers

Sites that process transactions that are normally handled in person, by phone or by mail.

Subscription

Websites that offer content or services by charging a fee payment for access to some or all of its offerings on an ongoing basis.

E-tailer

Which of the following Internet business models best describes what Amazon.com does?

Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.

Which of the following best illustrates the affiliate revenue model?

Apple accepts micropayments for single music track downloads.

Which of the following best illustrates the sales revenue model?


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