Chapter 9 MIS final exam review
Behavioral targeting
Tracking the clickstreams or history of clicking behavior of individuals on thousands of Websites for the purpose of understanding their interests and intentions.
C2C
Consumers selling directly to other consumers.
Service Providers
Companies that offer services online like photo sharing, data backup and storage along with other services.
disintermediation
An example of ________ is with airlines and hotels operating their own reservation sites online, removing the organization or business process layers responsible for the intermediate steps in the value chain.
Mobile E-Commerce
Business transacted from mobile phones.
Portals
Companies like Google, Yahoo, and Facebook with business models offering powerful search engines and that also offer integrated packages of content and services such as email, instant messaging, maps, calendars, shopping, music downloads, video streaming and the like.
Market Creators
Companies that build a digital environment where buyers and sellers can meet, display products, search for products, and establish prices.
Community Providers
Companies that create a digital online environment where people with similar interests can transact business; share interests, photos and videos; communicate with like-minded people; receive interest-related information; and even play out fantasies by adopting online personalities called avatars.
Content Providers
Companies that distribute information content such as digital video, music, photos, text, and artwork over the Web.
Local E-Commerce
E-Commerce based on an individual's location.
Social E-Commerce
E-Commerce based on the idea of online social relationships.
the use of the Internet, the Web, and mobile apps to transact business.
E-commerce can be defined as:
C2C e-commerce.
EBay is an example of:
Advertising
Generating revenue by attracting a large audience of visitors to be exposed to advertisement.
E-tailers
Giant and tiny online retail stores.
True
In general, for digital goods, the marginal cost of producing another unit is about zero. (T/F)
asymmetry
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
Free/Fremium
Offering basic service or content for free while charging a premium for advanced or special features.
Transaction Fee
Receiving a fee for enabling or executing a transaction.
B2C
Retailing products and services to individual shoppers.
B2B
Sales of goods and services among businesses.
Sales
Selling good, information or services to customer.
Affiliate
Sending visitors to other Websites in return for a referral fee.
Transaction Brokers
Sites that process transactions that are normally handled in person, by phone or by mail.
Subscription
Websites that offer content or services by charging a fee payment for access to some or all of its offerings on an ongoing basis.
E-tailer
Which of the following Internet business models best describes what Amazon.com does?
Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
Which of the following best illustrates the affiliate revenue model?
Apple accepts micropayments for single music track downloads.
Which of the following best illustrates the sales revenue model?
