CIS Chapter 8
According to job coaches, you should spend _____ percent of your time online looking for a job.
10
The _____________ rule of thumb posits that a minority of individuals contribute most of the content.
20-80
Approximately ________ percent of consumers consult reviews before making an online purchase.
50
Teespring compares itself to the _________ business model.
Amazon
__________ is a self-publishing platform for book authors.
Amazon
__________ is a benefit of social commerce for businesses.
Brand awareness
____________ has the most active social media population.
China
_________________________________ is an economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership.
Collaborative consumption
_____________ is a disadvantage of finding a job online.
Competition
Many companies listen to consumers in the blogosphere who express their views on the companies' products. This is called _________.
Consumer-generated media
______________ is the practice of raising money from a large number of people, typically via the internet.
Crowdfunding
Which of the following is NOT a primary way GM communicated with customers?
Teespring primarily uses ________ for selling its products.
LinkedIn currently has no real competition for job-searching. (T or F)
False
Since it is so much easier to listen to customers via social computing, organizations do not experience any negatives associated with social media sites. (T or F)
False
Teespring is a great example of a traditional business model that uses social commerce for marketing. (T or F)
False
___________________ are user-generated classifications that use tags to categorize and retrieve web pages, photos, videos, and other web content.
Folksonomies
____________ is categorized as an events and discovery social networking web site.
Foursquare
_____________ is closely associated with special deals (flash sales).
Group shopping
____________ is NOT an example of a social marketplace.
Kaboodle
____________ is categorized as a professional networking social networking web site.
____________ advertising is a sales pitch that fits into the flow of the information being shown.
Native
___________ job seekers are employed but would take a better job if one appeared.
Passive
Which of the following is NOT a use of social computing for HR?
Payroll
Which of the following is something you should NOT have on LinkedIn?
Personal relationships
____________ is categorized as a social bookmarking social networking web site.
StumbleUpon
According to the book, participants in a collaborative consumption business have no basic employee benefits or protections. (T or F)
True
An increasing number of companies have created in-house, private social networks for their employees, former employees, business partners, and customers to create connections, improve collaboration, and build a sense of community. (T or F)
True
Companies often have to issue public apologies on websites like Facebook when employees treat customers badly. (T or F)
True
Customers are now incredibly empowered because of social computing. (T or F)
True
In social computing, social information is not anonymous. (T or F)
True
LinkedIn is meant to reflect your professional resume. (T or F)
True
Mark Zuckerberg of Facebook originally coined the term social graph to refer to the social network of relationships among Facebook users. (T or F)
True
Pinterest is like Google in that customers visit the site to shop for products, but Pinterest targets customers who aren't sure what they want to buy. (T or F)
True
Social computing is particularly useful for advertising and marketing research. (T or F)
True
The GM case illustrates how customers use social computing to improve customer service. (T or F)
True
Twitter can be a useful business tool. (T or F)
True
_____________ marketing is also called word-of-mouth advertising.
Viral
____________ is categorized as a communication social networking web site.
WordPress
The GM case illustrates the use of ___________ to improve customer service.
blogging
Social computing increases __________.
buyer power
Companies are utilizing social computing tools to obtain feedback from customers. This trend is referred to as ______________ marketing.
conversational
Epinions is an example of a source for ____________.
customer ratings and reviews
A ________________________ is a result of a search in which a web site algorithm guesses what a user would like to see based on information about that user.
filter bubble
Businesses do NOT use wikis for ________.
gathering marketing intelligence
Social advertising refers to advertising formats that make use of the ___________ context of the user viewing the ad.
social
The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as _______________.
social intelligence
A ________________________ is a social structure composed of individuals, groups, or organizations linked by values, visions, ideas, financial exchange, friendship, kinship, conflict, or trade.
social network
In social computing, ____________ produce, control, use, and manage content via interactive communications and collaboration.
users
Social computing is a type of IT that combines social behavior and information systems to create ________________.
value
Teespring's biggest challenge is _________.
intellectual property rights
Twitter is a popular ________.
microblogging service
Customers are ___________ empowered than they were in the past.
more
______________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.
onboarding