consumer behavior

brand loyalty

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Decisions driven by our emotional response to a product are called

Affective Decision Making

Which of the following is considered a post-purchase process? C A) The shopping experience B) Mood C) Consumer satisfaction D) Shopping orientation

C) Consumer satisfaction

Steps in Cognitive Decision Making Process

1. Problem Recognition2. Information Search3. Evaluation of Alternatives4. Product Choice

Which statement about Asian Americans is true?

Asian Americans are the best educated of any ethnic subculture in the United States.

________ includes a buyer, a seller, and a product or service and other factors.

Consumption situation

Affective Decision Making

Emotional, Instantaneous

_______ are frequently able to influence others' attitudes on behavior.

Opinion leaders

________ are an actual or imaginary individual or group that significantly influences an individual's evaluations, aspirations, or behavior

Reference groups

________ refers to the passage of individuals from one social class to another.

Social mobility

When companies use celebrities in their ads they are using the principle of ________ reference groups.

aspirational

First stage in the cognitive decision making process is

problem reognition

The best predictor of major expenditures that do not have status or symbolic value is ________.

social class and income

Multi Attribute Models: 3 components

1.Attributes: Ambience (starbucks)/Good/Premium coffee (starbucks)/Fast (Burger King) 2.Beliefs: Do we believe these attributes?Marketers have to get us to believe in this 3. Importance Weights: How we weight the importance of those differing attributes; Rate the ambience of starbucks low and the coffee high; Rate and then sort importance; If all important, then successful brand

the source of the message has an impact on wheirther the message will be accepted or not. TWO particulary important source charicteristics are

Credibility and recency

cognitive decision making

Deliberate, Rational, Sequential

All Multi Attribute Models specify the importance of Attributes, Beliefs and ___________

Importance Weight

___________is the process by which the consumer survays the environment for appropriate data to make a resonable decision

Information Search

________ describes the capacity to alter the actions of others.

Social power

People born between 1946 and 1964 belong to ________.

The Baby Boomer Generation

What is the most powerful age segment economically in the United States?

The Baby Boomer Generation

The average American's standard of living continues to improve. These income shifts are linked to two key factors: ________.

a shift in women's roles and an increase in educational attainment

In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.

assimilation

A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in a _________ decision making?

cognitive decision making

low involvement

consumer does not have strong initial preference; consumer acts on limited knowledge; consumer forms an evaluation only after product has beeb purchased or used

Money available to a household over and above what is required to have a comfortable standard of living is called ________.

discretionary income

Consumers who always are on the lookout for novel products or services and who are first to try something new are ________.

innovators

An Attitude

is a lasting, general evalation of ppl, objects, ads, or issues

If a fireman told you to leave your apartment, you would comply because the fireman has ________ power.

legitimate

Consumers who buy everything in sight are called ________.

spendthrifts

Allison Chewie felt she was always pressed for time; she was feeling ________.

time poverty

Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________.

usage situation

Information Search

we survey the environment for appropriate data to make a reasonable decision

Sophie tells Nick about a great new restaurant. Sophie is practicing ________.

word-of-mouth communication