consumer behavior
brand loyalty
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Decisions driven by our emotional response to a product are called
Affective Decision Making
Which of the following is considered a post-purchase process? C A) The shopping experience B) Mood C) Consumer satisfaction D) Shopping orientation
C) Consumer satisfaction
Steps in Cognitive Decision Making Process
1. Problem Recognition2. Information Search3. Evaluation of Alternatives4. Product Choice
Which statement about Asian Americans is true?
Asian Americans are the best educated of any ethnic subculture in the United States.
________ includes a buyer, a seller, and a product or service and other factors.
Consumption situation
Affective Decision Making
Emotional, Instantaneous
_______ are frequently able to influence others' attitudes on behavior.
Opinion leaders
________ are an actual or imaginary individual or group that significantly influences an individual's evaluations, aspirations, or behavior
Reference groups
________ refers to the passage of individuals from one social class to another.
Social mobility
When companies use celebrities in their ads they are using the principle of ________ reference groups.
aspirational
First stage in the cognitive decision making process is
problem reognition
The best predictor of major expenditures that do not have status or symbolic value is ________.
social class and income
Multi Attribute Models: 3 components
1.Attributes: Ambience (starbucks)/Good/Premium coffee (starbucks)/Fast (Burger King) 2.Beliefs: Do we believe these attributes?Marketers have to get us to believe in this 3. Importance Weights: How we weight the importance of those differing attributes; Rate the ambience of starbucks low and the coffee high; Rate and then sort importance; If all important, then successful brand
the source of the message has an impact on wheirther the message will be accepted or not. TWO particulary important source charicteristics are
Credibility and recency
cognitive decision making
Deliberate, Rational, Sequential
All Multi Attribute Models specify the importance of Attributes, Beliefs and ___________
Importance Weight
___________is the process by which the consumer survays the environment for appropriate data to make a resonable decision
Information Search
________ describes the capacity to alter the actions of others.
Social power
People born between 1946 and 1964 belong to ________.
The Baby Boomer Generation
What is the most powerful age segment economically in the United States?
The Baby Boomer Generation
The average American's standard of living continues to improve. These income shifts are linked to two key factors: ________.
a shift in women's roles and an increase in educational attainment
In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.
assimilation
A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in a _________ decision making?
cognitive decision making
low involvement
consumer does not have strong initial preference; consumer acts on limited knowledge; consumer forms an evaluation only after product has beeb purchased or used
Money available to a household over and above what is required to have a comfortable standard of living is called ________.
discretionary income
Consumers who always are on the lookout for novel products or services and who are first to try something new are ________.
innovators
An Attitude
is a lasting, general evalation of ppl, objects, ads, or issues
If a fireman told you to leave your apartment, you would comply because the fireman has ________ power.
legitimate
Consumers who buy everything in sight are called ________.
spendthrifts
Allison Chewie felt she was always pressed for time; she was feeling ________.
time poverty
Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________.
usage situation
Information Search
we survey the environment for appropriate data to make a reasonable decision
Sophie tells Nick about a great new restaurant. Sophie is practicing ________.
word-of-mouth communication