Consumer Behavior | Quiz 17

Online spending as a percent of all retail spending in the United States is approximately: - 20 percent - 78 percent - 9 percent - 36 percent - 57 percent

9 percent

A shift toward mobile retailing include(s) __________ to enhance the consumer shopping experience: - in-store beacons - one-click payments - artificial intelligence - in-store beacons and one-click payments - all of these choices are correct

all of these choices are correct

Which of the following is not a component of store image? - store atmosphere - store size - store location - store advertising - all of these choices are correct

all of these choices are correct

Shelf talkers are a type of: - consumer grabber - point-of-purchase material - promotion flag - sales lifter - none of these choices are correct

point-of-purchase material

Spillover sales refer to: - sales made at one store because of crowds in a nearby store - sales of additional items to customers who came to purchase an advertised item - accessory sales made because a major item was purchased - sales made at one store to customers who came to an area to visit another store - none of these choices are correct

sales of additional items to customers who came to purchase an advertised item

Omni-channel shoppers who shop at a physical store for an item and then purchase it online are engaging in: - window dressing - web rooming - show rooming - context purchasing - all of these choices are correct

show rooming

Unplanned purchases are purchases consumers make in a retail outlet that are different from those they planned to make prior to entering that retail outlet. (T/F)

true

A shopping style that puts particular emphasis on certain activities or shopping motivations is called a shopping perspective. (T/F)

False - a shopping orientation

Consumers who tend to shop only online are known as showroomers. (T/F)

Showrooming occurs when consumers go to the brick-and-mortar store to touch, try out or try on a product and then buy it online.

Atmospherics are designed to create specific mood responses in shoppers.

True

Consumers are more willing to travel longer distances to shop for a luxury car than for deodorant. (T/F)

true

A $20 savings on a $395 item should show the percentage savings but not the dollar savings. (T/F)

false - The best approach for retailers seems to be to present the sale price and the dollar amount saved if it is large.

Shopping orientations are closely related to __________ and are subject to similar influences: - segment schema - information mavens - product orientations - general lifestyle - none of these choices are correct

general lifestyle

Bossing around retail clerks is a nonpurchase reason for shopping. (T/F)

true

Catalogs and the Internet appear to work in a complementary fashion. (T/F)

true