Consumer Behavior Test 2 Chapter 2

In which country is the concept of guanxi, which involves personal relationships, an important consideration?

China

Which of the following is considered a symbol that has varying meaning across cultures?

Colors, animals, numbers, music

Cultures are static and rarely change True False

False

Power gap refers to the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society.

False

True/False Adapting products and services to local considerations is known as localizing.

False

Two companies cannot use the same logo and brand name when operating in different countries.

False

Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility?

Global Dreamers

______are the arbitrary meanings a culture assigns actions, events, and things other than words.

Nonverbal Communication systems

True/False Personal space refers to the nearness that others can come to you in various situations without your feeling uncomfortable.

True

True/False The meaning of time varies between cultures in two major ways: time perspective and interpretations assigned to specific uses of time.

True

Which one of these factors is not true regarding glocalization?

Uniformity is always possible

Which of the following statements is false regarding cross-cultural marketing?

While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures.

Which of the following statements regarding the masculine/feminine value is false?

Women in South Korea frequently participate more in sports and exercise than men.

Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study

cultural values

Dale has to write a research report about Poland in his International Marketing class. One aspect he must learn about the country is its size, structure, and distribution. What does this represent?

demographics

_________values prescribe a society's relationship to its economic and technological as well as its physical environment.

environmental-oriented

In Japan, the exchange of meishi is the most basic of social rituals in a nation where social ritual matters very much. The act of exchanging meishi is weighted with meaning. Once the social minuet is completed, the two know where they stand in relation to each other and their respective statures within the hierarchy of corporate or government bureaucracy. What is "meishi"?

exchange of business cards

James used his birthday money to buy a skateboard so that he can be out with his friends at the park skateboarding. Which type of materialism does this represent?

instrumental

The boundaries that culture sets on behavior are called

norms

Which of the following is not a broad form of cultural values?

object-oriented

What are the two major ways time varies between cultures?

perspective and interpretation

A culture that tends to view time as being less discrete and less subject to scheduling, views simultaneous involvement in many activities as natural, allows activities to occur at their own pace rather than according to a predetermined timetable is adhering to a _________ time perspective.

polychronic

Which value has a strong influence on entrepreneurship and economic development as well as new-product acceptance?

risk taking/security

Which value relates to tolerance for ambiguity and uncertainty avoidance?

risk taking/security

____ values reflect the objectives and approaches to life that the individual members of society find desirable.

self-oriented

Which of the following is most closely related to verbal communications?

language

While culture heavily influences marketing strategy, culture is not influenced by marketing strategy.

False

Which country has the largest percentage of its citizens older than 60 years of age?

Japan

Which time perspective views time almost as a physical object believing that a person does one thing at a time?

monochronic time perspective

Asian societies (i.e., Japan) value collective activity. That is, consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. Which category of cultural values does this represent?

other-oriented

Robert is 15 years old and has recently moved to a new town, and therefore, a new high school. He was trying to get accepted by a group of kids that he wanted to be friends with. When they asked him to attend a party over the weekend, he said he'd have to ask his parents for permission. This group of students laughed at him and called him a "momma's boy" and told him he can't be one of them because they don't ask parents for permission, they just do what they want. This social disapproval of Robert's behavior is an example of a(n)

sanction

With respect to demographics, which of the following describes the society in terms of age, income, education, and occupation?

structure

John and his wife love art and travel the world to purchase artwork that is representative of a country's culture. Which type of materialism does this represent?

terminal