DSCI 320 Quiz summed up
What is software whose source code is available free for any third party to review and modify? A) Free source B) Open source C) Code source D) Network source
B
Broad differentiation, broad cost leadership, and _________ create the three generic strategies identified by Porter. A) Narrow market leadership B) High cost versus low cost C) Focused strategy D) None of the above
C
Carfax is an example of a company who sells its products or services directly to its consumer's online. Which ebusiness model is Carfax using? A) C2B B) C2C C) B2C D) B2B
C
Which of the follow represents a form of disruptive technology? A) Enter the marketplace at the low end B) A new way of doing things that initially doesn't meet the needs of existing customers C) Tend to open new markets and destroy old ones D) All of the above are included
D
Which of the following are challenges of Business 2.0? A) Information vandalism B) Technology dependence C) Violations of copyright and plagiarism D) All of the above
D
Which of the following is a benefit of business mobility? A) Enhances mobility B) Provides immediate data access C) Provides alternative to wiring D) All of the above
D
Which of the following is an example of a disruptive technology? A) Oracle's database software B) Sony's transistor-based consumer electronics (transistor radio) C) Intel's low-end microprocessor D) All of the above
D
Tiffany & Company competes in the marketplace by offering high cost custom jewelry. Tiffany & Company is following a broad market and cost leadership strategy True or False
False
Zappos is not a technology company; its primary business focus is to sell books. T or F
False
A fact is the confirmation or validation of an event or object. In the past, people primarily learned facts from books. T or F
True
Benchmarks are baseline values the system seeks to attain. True or False
True
FedEx created a first-mover advantage by developing its customer self-service software, which allows people to request parcel pickups, print mailing slips, and track parcels online. T or F
True
Bill Schultz works at a high power investment firm in Los Angeles. Bill is responsible for promoting the firm's vision and creating the company-wide goals and strategies. He also monitors the overall strategic performance of the company and its direction for future business strategies. At what level of the organizational pyramid would you categorize Bill? A) Strategic B) Owner C) Operational D) Managerial
A
Which question below represents a CRM analyzing technology question? A) why did sales not meet forecast? B) What customers are at risk of leaving? C) What is the total revenue by customer? D) All of the above
A
Augmented reality is the viewing of the physical world with computer-generated layers of information added to it. True or False
true
At a local marketing firm, Steve is the lead Web developer and is responsible for working with customers on their Web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job? A) Understanding that he must create a unique domain name for each client B) Being able to work with HTML C) Understanding of the World Wide Web and how hyperlinks work D) All of the above
D
CSF's and KPI's are two core metrics used to evaluate results and measure the progress of a project for a business. Which of the below represents the acronyms for CSF and KPI? A) Continual success factors and key performance indicators B) Critical success factors and key project ideas C) Customer success findings and key project ideas D) Critical success factors and key performance indicators
D
What is a combination of HTTP and SSL that provides encryption and secure identification of an Internet server? A) Secure hypertext transfer protocol (SHTTP) B) Secure sockets layer (SSL) C) SSL certificate D) SHTTP certificate
A
What is a large computer network usually spanning a city or a specific infrastructure like a college known as? A) Metropolitan area network (MAN) B) Local area network (LAN) C) Wide area network (WAN) D) Secure area network (SAN)
A
What is an RFID tag device made up of? A) Chip, antenna B) Chip, reader C) Battery, reader D) Battery, antenna
A
What is another term for instant messaging? A) IMing B) HTML C) Podcasting D) Webing
A
What is data integration? A) The integration of data from multiple sources, which provides a unified view of all data B) Take information entered into a given system and sends it automatically to all downstream systems and processes C) Takes information entered into a given system and sends it automatically to all upstream systems and processes D) The integration of a company's existing management information system
A
What is data? A) Raw facts that describe the characteristics of an event or object. B) Data converted into a meaningful and useful context. C) Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. D) Skills, experience, and expertise, coupled with information and intelligence, that creates a person's intellectual resources.
A
What is the difference between the As-Is process model and the To-Be process model? A) The As-Is process model begins with what the process problem is, and the To-Be process model displays how the problem will be solved B) The process models are not related C) Both process models determine when to solve the problem D) The As-Is process model begins with where to implement the solution, and the To-Be process model displays why the problem needs to be fixed
A
What is the ebusiness model which applies to customers offering goods and services to each other over the Internet? A) C2C B) C2B C) B2B D) B2C
A
Where would you find the suppliers' suppler in a typical supply chain? A) Upstream B) Downstream C) In the middle D) not on the supply chain
A
Which application's primary business benefits include sales forecasts, sales strategies, and marketing campaigns? A) CRM B) SCM C) ERP D) All the above
A
Which business application uses electronic tags and labels to identify objects wirelessly over short distances? A) Radio-frequency identification B) Global positioning systems C) Geographic information systems D) Location-based services
A
Which of the below is a customer-facing process? A) Communicating with customers B) Strategic goal setting C) Providing performance feedback and rewards D) Purchasing raw materials
A
Which of the following demonstrates potential issues with Business 2.0 and information vandalism? A) Open source allows anyone to be able to edit, damage, or destroy content B) Copyright protection C) Decreases in employee productivity D) Decreases in process productivity
A
Which of the following is considered a good? A) Milk and eggs B) Managing a team C) Selling groceries D) All of the above
A
Which of the following is the example of consumer-to-government (C2G) highlighted in the figure extended ebusiness models? A) eGov.com B) conisint.com C) Google.org D) export.gov
A
Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents supplier power in the soft drink industry? A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases. B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store. C) Zevia Natural Diet Soda begins selling directly over the Internet. D) Vitamin water, fruit juice, coffee.
A
What is the difference between customer-facing processes and business-facing processes? A) Business-facing processes are front-office processes, customer-facing processes are back-office processes B) Customer-facing processes are front-office processes, business-facing processes are back-office processes C) Customer-facing processes are back-office processes, and industry-specific customer-facing processes are back-office processes D) Customer-facing processes are back-office processes, and industry-specific customer-facing processes are front-office processes
B
What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity? A) Domain name B) Domain name hosting C) Applet D) Paradigm shift
B
What is an ISP? A) Instant service provider a company that provides access to the Internet for a monthly fee. B) Internet service provider is a company that provides access to the Internet for a monthly fee. C) Internet sales provider is a company that provides access to the Internet for a monthly fee. D) Instant sales provider is a company that provides access to the Internet for a monthly fee.
B
What is increasing the value of the sale? A) Cross-selling B) Up-selling C) Campaign management system D) Customer service and support
B
What is information richness? A) A global public network of computer networks that pass information from one to another using common computer protocols B) Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information C) Refers to the number of people a business can communicate with, on a global basis D) Occurs when those with access to technology have great advantages over those without access to technology
B
What is information? A) Raw facts that describe the characteristics of an event or object. B) Data converted into a meaningful and useful context. C) Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. D) Skills, experience, and expertise, coupled with information and intelligence that creates a person's intellectual resources.
B
What is the difference between asynchronous and synchronous communication? A) Asynchronous is real-time communication; synchronous is one-way technology B) Asynchronous is communication that does not occur at the same time; synchronous communication occurs at the same time C) Asynchronous communication includes instant messaging; synchronous communication includes email D) Asynchronous communication is fast and instant; synchronous communication is collected at a single point in time
B
What is website software that finds other pages based on keyword matching similar to Google? A) Dot-com B) Search engine C) Search engine ranking D) Search engine optimization
B
Where would you find the customer's customer in a typical supply chain? A) Upstream B) Downstream C) In the middle D) Not on the supply chain
B
Which formats include a packet header, packet body containing the original message, and packet footer? A) Attenuation B) Standard packet C) Packet header D) Packet footer
B
Which of the following best describes Web 3.0? A) User-generated online business B) Based on the 'intelligent' Web where applications use natural language processing C) Collaboration and social media D) All of the above
B
Which of the following is a type of Web browser? A) Microsoft Word and Excel B) Internet Explorer and Mozilla Firefox C) Facebook and MySpace D) All of the above
B
Which of the following is not considered a category within the primary value activities in a value chain analysis? A)Inbound logistics. B) Firm infrastructure. C) Operations. D) Service.
B
Who are the primary users of ERP system? A) Sales, marketing, customer service B) Accounting, finance, logistics, and production C) Customers, resellers, partners, suppliers, and distributors D) all the above
B
Why is CRM one of the most valuable assets a company can acquire? A) Since organizations have not been successful in implementing SCM systems, they have turned their resources toward CRM B) CRM has proven to increase customer loyalty and retention and an organization's profitability C) It is easy for a company to steal their competitors loyal and devoted customers, therefore companies need a viable process for targeting competitor's customers D) Without CRM it is impossible to effectively manage or cross-sell products to customers
B
Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents buyer power in the soft drink industry? A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases. B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store. C) Zevia Natural Diet Soda begins selling directly over the Internet. D) Vitamin water, fruit juice, coffee. E) Coke and Pepsi submit bids to the owner of a football stadium for the exclusive sale of their products during games.
B
Which domain is the most common and reserved for commercial organizations and businesses? A) .net B) .com C) .biz D) .org
B)
The chief security officer is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks from hackers and viruses. T or F
True
The chief technology officer is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks from hackers and viruses. T or F
True
Virtual reality is a computer-simulated environment that can be a simulation of the real world or an imaginary world. True or False
True
Which of the following is considered information? A) Quantity sold B) Date sold C) Best-selling item by month D) All of the above
C
Which of the following is included in Porter's Five Forces Model? A) Loyalty expenses. B) Supply chain management. C) The power of competitors. D) Systems thinking.
C
Which of the following is not a core driver of the information age? A)Information. B) Knowledge. C) Fact. D) Data
C
Which of the following is not considered a core driver of the information age? A) Information. B) Business Intelligence. C) Competitive Intelligence. D) Data.
C
Which of the following is not one of the three phases in the evolution of CRM? A) Reporting B) Analyzing C) Processing D) Predicting
C
Which of the following represents a typical supply chain? A) Company - Customers - Suppliers. B) Company - Suppliers - Customers. C) Suppliers - Company - Customers. D) Suppliers - Customers - Company.
C
Which type of ebusiness model is Barnes & Noble using? A) Pure-play B) Brick-and-mortar C) Click-and-mortar D) Virtual
C
Who are the primary users of SCM systems? A) Sales, marekting, customer service B) Accounting, finance, logistics, and production C) Customers, resellers, partners, suppliers, and distributors D) All of the above
C
Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café. Each time a customer purchases their 100th cup of coffee at The Edgewater Café they receive a free pound of coffee of their choice. What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program? A) Reducing buyer power with a loyalty program. B) Increasing buyer power with a loyalty program. C) Decreasing supplier power with a differentiated product. D) Creating a substitute product.
A
Changing business processes with MIS outlines how to improve the three levels of business processes which include operational, managerial, and strategic. From operational to strategic, what are the three major improvement strategies that the author describes? A) Automation - streamlining - reengineering B) Artificial intelligence - streamlining - reengineering C) Automation - workflow - reinvention D) Automation - consolidating - restructuring
A
How do TCP and IP differ? A) TCP verifies the correct delivery of data in case it is corrupted, where IP verifies the data are sent to the correct IP address B) TCP verifies the information is reliable, and IP verifies that the data is sent C) IP verifies the correct delivery of data in case it is corrupted, where TCP verifies the data are sent to the correct IP address D) IP verifies connectivity, and TCP verifies the rate at which the data is sent
A
Identifying competitive advantages can be difficult and explains why they are typically ______. A) Temporary B) Satisfactory C) Terminated D) Unsuccessful
A
If you were thinking about a home theater system which of the following represents the inputs? A) The DVD player, DVD movie, speakers, TV, and electricity. B) Playing the movie including the audio through the speakers and the video on the TV. C) A message stating that the disk is dirty and cannot be played. D) Spinning the disk to play, pause, rewind, or fast forward.
A
Imagine you are creating a new product to sell in an up-and-coming market. Which of the below statements indicates that it would be easy for you as the new entrants to compete in this market? A) The threat of new entrants force is high in the up-and-coming market. B) The threat of new entrants force is low in the up-and-coming market. C) The threat of new entrants force is impossible to define in the up-and-coming market. D) All of the above depending on the time of year.
A
MIS can add value to both primary activities and support activities in the value chain. Which of the following is not an example of a company adding value by the use of MIS in a primary activity? A) Scottrade Corp. creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items. B) A system for the sales and marketing departments to track specific sales targets and follow up processes. C) An easy electronic survey, similar to the survey monkey, to be sent to the customer right after a service was completed. D) Royal Crest Dairy using their custom order and delivery system through an easily accessible Web portal for the customer to track delivery status.
A
Sandy Fiero works as the Chief Knowledge Officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value? A) The primary value activity outbound logistics. B) The primary value activity inbound logistics. C) The primary value activity marketing and sales. D) The primary value activity operations.
A
Sarah Schin was recently hired by Bank West as the Global Director of Human Resources. Her job duties include determining employment policies as well as overseeing all hiring, firing, and training of employees. What type of processes does Sarah's new job demonstrate? A) Business-facing processes B) Industry-specific customer facing processes C) Customer-facing process D) Industry-specific business-facing processes
A
Today's workers are referred to as _______________ and they use BI along with personal experience to make decisions based on both information and intuition, a valuable resource for any company. A) Knowledge workers B) Knowledge thinkers C) Knowledge resources D) All of the above
A
What captures transaction and event information using technology to (1) process the information according to defined business rules, (2) store the information, and (3) update existing information to reflect the new information? A) OLTP B) OLAP C) TPS D) DSS
A
What is a coding process that takes a digital map feature and assigns it an attribute that serves as a unique ID (tract number, node number) or classification (soil type, zoning category)? A) Geocoding B) Geocache C) Geocoin D) All of the above
A
As a trainer for Exel Healthcare, Christina is faced with many challenges to properly training her new hires. There are over 50 different locations where Exel employees work across the Chicago metro area. Christina decides to implement some valuable ebusiness tools to help reduce traveling costs, increase speed, and provide flexibility for completing training sessions with all the new hires. She primarily uses PowerPoints and videos during her training modules. What is the most effective ebusiness tool for her to implement and accomplish all of her training goals? A) Chatting/Instant messenger B) Webinar C) Blog D) Email
B
Cheryl Steffan is the operations manager for Nature's Bread Company, which specializes in providing natural products for health conscious individuals. Cheryl is responsible for compiling, analyzing, and evaluating daily sales numbers to determine the company's profitability and forecast production for the next day. Which of the following is an example of the type of information Cheryl would be using to successfully perform her job? A) Craig Newmark is customer number 15467. B) Compare the costs of supplies including energy over the last five years to determine the best-selling product by month. C) Best-selling product by day. D) Best-selling product changes when Tony the best baker is working.
B
If you were thinking about a home theater system which of the following represents the outputs? A)The DVD player, DVD movie, speakers, TV, and electricity. B) Playing the movie including the audio through the speakers and the video on the TV. C) A message stating that the disk is dirty and cannot be played. D) Spinning the disk to play, pause, rewind, or fast forward.
B
M&M's offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M's ebusiness strategy? A) Information richness B) Mass customization C) Personalization D) Interactivity
B
Susan teaches many individuals and business professionals how, why, and the benefits and challenges to using social media. Of the four ebusiness challenges which of the following is the most crucial challenge to consider before engaging in social media? A) Adhering to taxation rules B) Ensuring consumer protection C) Identifying limited market segments D) Managing consumer relationships
B
What are the two main categories in a value chain analysis? A) Primary value activities & secondary value activities. B) Primary value activities & support value activities. C) Primary value activities & strengthening value activities. D) None of the above.
B
What are the two most prevalent types of broadband access? A) Data subscriber and cable connection B) Digital subscriber line and cable connection C) Digital line and client line D) Digital server and client server
B
What are websites that rely on user participation and user-contributed content, such as Facebook, LinkedIn, and YouTube? A) Synchronous communication B) Social media C) Social networking D) Asynchronous communication
B
What automates order processes from initial customer inquiry to final product delivery? A) Supply chain event management B) Selling chain management C) Collaborative engineering D) Collaborative demand planning
B
What connects a group of computers in close proximity, such as in a school or office setting? A) Metropolitan area network (MAN) B) Local area network (LAN) C) Wide area network (WAN) D) Secure area network (SAN)
B
What generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call? A) Pay-per-click B) Pay-per-call C) Pay-per-conversion D) All of the above
B
What is a VPN? A) A direct network provider using a company server B) A direct private network that creates a "private tunnel" within the Internet to connect to the corporate server C) A direct URL that creates a private tunnel for a company D) A direct P2P that creates an open access community for a company
B
What is a plan that details how a company creates, delivers, and generates revenues on the Internet? A) Ebusiness B) Ebusiness model C) Ecommerce D) Ecommerce model
B
Which of the following is considered a service? A) Cars B) Groceries C) Cutting hair D) All of the above
C
Decision support systems or DSS's model information using OLAP, which provides assistance in evaluating and choosing among different courses of action. Which of the below does not represent an example of a DSS in business? A) An insurance company using a system to gauge risk of providing insurance to drivers who have imperfect driving records. B) A medical doctor may enter symptoms into a system to aid them in diagnosing and treating patients. C) A manufacturing digital dashboard showing visualizations of inventory and production. D) A dentist entering symptoms into a system to help diagnose and treat patients.
C
John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline where they are allowed to set their own price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny using? A) CBC B) B2B C) C2B D) C2C
C
Many social media sites today allow you to customize your Web address, for example www.facebook.com/Womenwithdrive. What is an alternate name for a Web address such as www.apple.com? A) Digital bookmark B) Internet bookmark C) Universal resource locator D) Web browser
C
NSPs are private companies that own and maintain the worldwide backbone that supports the Internet. Which of the below is not an NSP? A) Sprint B) Verizon C) Microsoft D) AT&T
C
Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy? A) Information richness B) Mass customization C) Personalization D) Interactivity
C
What are the four challenges facing ebusinesses outlined in the text? A) Identifying limited market segments, managing consumer trust, ensuring consumer protection, and improving information content B) Decreased costs, increased convenience, identifying limited market segments, and adhering to taxation rules C) Identifying limited market segments, managing consumer trust, ensuring consumer protection, and adhering to taxation rules D) Differs depending on the industry where the business operates
C
What encompasses all organizational information and its primary purpose is to support the performance of managerial analysis or semistructured decisions. A) OLTP B) OLAP C) Analytical information D) Transactional information
C
What is a high-speed Internet connection that is always connected and has a bandwidth greater than 2 Mbps? A) Analog B) Dial up C) Broadband D) None of the above
C
What is backward integration? A) The integration of data from multiple sources, which provides a united view of all data. B) Takes information entered into a given system and send sit automatically to all downstream systems and processes C) Takes information entered into a given system and sends it automatically to all upstream systems
C
What is enterprise resource plan? A) the analysis and reddesign of workflow within and between enterprises. B) A standardized set of activites that accomplish as specific task, such as processing a customer's order C) Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprisewide information on all business operations D) Involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retetention and organizations profit.
C
What is the difference between a B2C and a C2B? A) B2C focuses on companies as customers and C2B focuses on consumers as customers B) B2C focuses on collaboration and C2B focuses on consumers C) B2C focuses on business to consumers and C2B focuses on consumers to business D) B2C focuses on consumers as customers and C2B focuses on companies as customers
C
What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person? A) Operational CRM B) Analytical CRM C) Website personalization D) All of the above
C
What occurs when steps are added to the value chain as new players find ways to add value to the business process? A) Intermediaries B) Disintermediation C) Reintermediation D) Cybermediation
C
What provides Web-based self-service tools that streamline and automate the human resource department? A) Supplier relationship management B) Partner relationship management C) Employee relationship management D) None of the above
C
What represents the loss of a network signal strength measured in decibels (dB) and occurs because the transmissions gradually dissipate in strength over longer distances or radio interference or physical obstructions like walls also impact communication signals? A) Proxy B) Broadband over power line C) Attenuation D) Repeater
C
What takes information entered into a given system and sends it automatically to all upstream systems and processes? A) Forward integration B) Forward data interchange C) Backward integration D) Backward data interchange
C
Which category below represents the three common forms of business operations: brick-and-mortar, click-and-mortar, and pure play? A) C2B B) C2C C) B2C D) All of the above
C
Which of the below is considered the output in the systems thinking example of a TPS? A) CRUD B) Calculate C) Report D) Source Document
C
Which of the below processes attempt to understand and measure the current process and make improvements? A) Business process mapping B) Business process reengineering C) Business process improvement D) Business process model
C
Which of the following are the four common types of effectiveness MIS metrics? A) Unstructured decisions, customer satisfaction, conversion rates, financial B) Usability, customer service, conversion rates, fiscal year revenue C) Usability, customer satisfaction, conversion rates, financial D) Usability, customer satisfaction, conversion rates, affordability
C
Which of the following best describes Web 2.0? A) Static websites B) Intelligent websites C) Social media and user-generated Web content D) Hypertext markup language
C
The chief privacy officer is responsible for ensuring the ethical and legal use of information within a company. T or F
True
Data is useful for understanding individual sales, but to gain deeper insight into a business data needs to be turned into information. Which of the following offers an example of turning data into information? A) Who are my best customers? B) What is my best-selling product? C) What is my worst-selling product? D) All of the above
D
If a supplier has high power what can it do to influence its industry? A) Charge higher prices. B) Shift costs to industry participants. C) Limit quality or services. D) All of the above.
D
If you were thinking about a home theater system which of the following represents the process? A) The DVD player, DVD movie, speakers, TV, and electricity. B) Playing the movie including the audio through the speakers and the video on the TV. C) A message stating that the disk is dirty and cannot be played. D) Spinning the disk to play, pause, rewind, or fast forward.
D
Kevin Campbell is an incoming freshman at your college. Kevin is frustrated by the cost of books, tuition, and expenses and he also needs to purchase a rather expensive laptop. In an effort to save money, Kevin beings a Facebook group finding other college students who need to purchase laptops. Soon, Kevin's Facebook group has close to 100,000 students. Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount. What business strategy is Kevin using to purchase laptops? A) Collecting business intelligence. B) Decreasing entry barriers. C) Purchasing a substitute product. D) Increasing buyer power.
D
Lisa loves her job as an executive recruiter for a large hospital located in Dallas, Texas. Part of Lisa's job requires her to gather industry information, collaborate with partners, compare competitors, and tap into the knowledge of prospective employees, partners, and customers. Which of the below would Lisa use to perform her job? A) Interactivity metrics B) Source code C) Network effect D) Collective intelligence
D
Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to ______________. A) Organize it for future navigation B) Organize it for future filtering C) Organize it for future search D) All of the above
D
Steve Jobs and Apple created a big advantage in the technology industry with the introduction of the iPod, iPhone, and iPad. What are these all examples of? A) Competitive advantage B) Competitive intelligence C) First-mover advantage D) All of the above
D
The Innovator's Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers, partners, and stakeholders. A) Sustaining technology B) Existing investments C) Collective intelligence D) Disruptive technology
D
What are the four wireless communication network categories? A) Private servers, company servers, government servers, and international servers B) Protocol, land lines, rates, and worldwide C) Personal, local, regional, and international D) Personal area networks, wireless local area networks, wireless metropolitan area networks, and wireless wide area networks
D
What can a manager use a model to do? A) Calculate risk B) Change variables C) Understand uncertainty D) All of the above
D
What can analytical CRM modeling tools discover? A) Identify opportunities for expanding customer relationships B) Identify opportunities for cross-selling C) Identify opportunities for up-selling D) All the above
D
What compiles information from multiple sources and tailors it to meet user needs? A) Drill-down B) Sensitivity analysis C) What-if analysis D) Digital dashboard
D
What helps organizations reduce inventory investments while improving computer satisfaction? A) Supply chain and management B) Selling chain management C) Collaborative engineering D) Collaborative demand planning
D
What is a competitive advantage? A) A product that an organization's customers place a lesser value on than similar offerings from a competitor. B) A feature of a product or service on which customers place a lesser value than they do on similar offerings from a supplier. C) A service that an organization's customers place a lesser value on than similar offerings from a supplier. D) feature of a product or service on which customers place a greater value than they do on similar offerings from competitors.
D
What is a component of Web 3.0 that describes things in a way that computers can understand? A) Social tagging B) Sustaining Web C) Social Web D) Semantic Web
D
What is a feature of IPTV? A) IPTV uses low bandwidth B) IPTV offers personalization C) IPTV supports multiple devices D)All of the above
D
What is a special-purpose knowledge-based information system that accomplishes specific tasks on behalf of its users? A) Intelligent system B) Artificial intelligence C) Neural network D) Intelligent agent
D
What is the best way to measure a company's ebusiness success? A) Effective MIS metrics B) Interactivity C) Clickstream data D) All of the above
D
What receives and repeats a signal extending its attenuation or range? A) Proxy B) Broadband over power line C) Attenuation D) Repeater
D
What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Froogle and bank account aggregation services such as Citibank? A) Intermediaries B) Disintermediation C) Reintermediation D) Cybermediation
D
What services do telecommunications offer? A) Telephone and cellular services B) Cable and satellite services C) Internet services D) All of the above
D
What type of revenue generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms? A) Awesome B) Analytics C) Applications D) Adwords
D
What types of business decisions would an EIS use AI for? A) Semistructured decisions B) Multistructured decisions C) Structured decisions D) Unstructured decisions
D
When evaluating the six-step decision making process, what occurs during the solution selection step? A) The process will begin again if the decisions made were incorrect B) Definition of the problem as clearly and precisely as possible C) Details of every solution possible including ideas that seem far fetched D) The solution that best solves the problem is selected
D
Which of the below is considered an input in the systems thinking example of a TPS? A) CRUD B) Calculate C) Report D) Source Document
D
Which of the below is considered the output in the systems thinking example of a DSS? A) TPS B) Optimization C) Goal Seeking D) Forecasts
D
Which of the below is not a LAN? A) Home office B) Business office C) College dorm room D) The Internet
D
Which of the following is an extended ERP component? A) Business intelligence B) Ebusiness C) Customer relationship management D) all of the above
D
Which of the following is considered a core driver of the information age? A) Fact. B) Goods. C) Competitive Intelligence. D) Data.
D
Which of the following represents operational CRM? A) Supports traditional transactional processing B) Supports day-to-day front-office operations C) Supports operations that deal directly with the customers D) All the above
D
At the strategic decision-making level employees develop, control, and maintain core business activities. T or F
False
Firm infrastructure and human resource management are part of the primary value activities. T or F
False
Inbound logistics and operations are part of the support value activities. T or F
False
Metrics are temporary activities a company undertakes to create a unique product, service, or result. True or False
False
Firm infrastructure and human resource management are part of the support value activities. T or F
True
Disruptive and new technologies typically cut into the low-end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies. True or false
true
