eccomerce midterm

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malware infection

According to the Computer Security Institute's 2011 Computer Crime and Security Survey, what was the most commonly reported type of attack?

language

All of the following are aspects of content convergence except:

clothing

All of the following products are considered durable goods except:

The overall size of the online video audience is much smaller than the traditional television audience.

All of the following statements about the online video audience are true except:

Relative dispersion of prices for online goods has decreased.

All of the following statements are true except:

new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.

All of the following were parts of the vision during the early days of e-commerce except the belief that:

iPad

All of the the following are examples of media convergence except:

the use of the Internet and the Web to transact business.

Define e-commerce.

no

Has the relative dispersion of online goods decreased?

70 percent

In 2012, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?

22.4 billion

In 2012, online retail sales revenue were approximately _____________________.

120

In 2012, roughly ______ million people in the US accessed the Internet via mobile devices.

11.2 billion

In 2012, total paid online content was estimated to be_____________.

twice as much

In comparison to the hours spent at work, the average American spends ____________ consuming various media?

affinity community

Ivillage.com is an example of ___________________.

search engine ads

Know examples of pull advertising.

The Well

One of the first online virtual communities was ______________________

11 trillion

Personal consumption of retail goods and services accounts for approximately ___________ of the US GDP.

confidentiality

The 6 key dimensions to e-commerce security are nonrepudiation, authenticity, availability, integrity, pricing, and ________________.

45

The Computer Security Institute reported in its 2011 survey that approximately ___________ percent of responding organization's experienced a computer security incident within the previous 12 months.

Know about media consumption and how it affects the average adult.

The average American adult spends the most hours watching television, followed by using the Internet, and listening to the radio.

less intensely involved with the internet than

The dial up audience is __________ the broadband audience.

less than 1

The overall rate of online credit card fraud is _______ percent of all online card transactions.

using email

What activity is the one engaged in by the highest percentage of online users?

television

What area generates the largest share of media revenues?

online music and online video

What compromised the largest component of online paid content in 2012?

online videos

What is the fastest growing paid content area?

internet

What is the fastest growing segment of media revenues?

newspapers

What is the most troubled segment of the publishing industry in 2012?

media migration

What occurs first in the process of media convergence?

The new york times brand

What online newspaper site attracts the highest number of monthly unique visitors?

message boards

What was a primary feature of early online communities?

65+

Which age group had the lowest percentage of Internet access in 2012?

google news

Which is an example of a company not charging for online content?

price transparency

Which is not a risk or cost of online auctions?

Barnesandnoble.com: The Best Place to Buy Textbooks.

Which of the following advertising messages is a branding communication

Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants.

Which of the following is not a major business trend in e-commerce in 2012-2013?

Lunchtime purchases are the fastest growing time segment for online retail purchases.

Which of the following is not a major trend in online retail for 2012-2013?

Spending on search engine advertising is overtaken by video ads.

Which of the following is not one of the current trends in Internet advertising?

general merchandise

Which segment of the US retail market is highly concentrated with large firms dominating sales.

services

Within the US retail goods and services market, personal consumption of _____________ accounts for the largest share.

What type of online content does the highest percentage of Internet users purchase or view online?

newspapers

affinity community

what is a community of members who self identify with a demographic or geographic category?


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