eccomerce midterm
malware infection
According to the Computer Security Institute's 2011 Computer Crime and Security Survey, what was the most commonly reported type of attack?
language
All of the following are aspects of content convergence except:
clothing
All of the following products are considered durable goods except:
The overall size of the online video audience is much smaller than the traditional television audience.
All of the following statements about the online video audience are true except:
Relative dispersion of prices for online goods has decreased.
All of the following statements are true except:
new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.
All of the following were parts of the vision during the early days of e-commerce except the belief that:
iPad
All of the the following are examples of media convergence except:
the use of the Internet and the Web to transact business.
Define e-commerce.
no
Has the relative dispersion of online goods decreased?
70 percent
In 2012, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?
22.4 billion
In 2012, online retail sales revenue were approximately _____________________.
120
In 2012, roughly ______ million people in the US accessed the Internet via mobile devices.
11.2 billion
In 2012, total paid online content was estimated to be_____________.
twice as much
In comparison to the hours spent at work, the average American spends ____________ consuming various media?
affinity community
Ivillage.com is an example of ___________________.
search engine ads
Know examples of pull advertising.
The Well
One of the first online virtual communities was ______________________
11 trillion
Personal consumption of retail goods and services accounts for approximately ___________ of the US GDP.
confidentiality
The 6 key dimensions to e-commerce security are nonrepudiation, authenticity, availability, integrity, pricing, and ________________.
45
The Computer Security Institute reported in its 2011 survey that approximately ___________ percent of responding organization's experienced a computer security incident within the previous 12 months.
Know about media consumption and how it affects the average adult.
The average American adult spends the most hours watching television, followed by using the Internet, and listening to the radio.
less intensely involved with the internet than
The dial up audience is __________ the broadband audience.
less than 1
The overall rate of online credit card fraud is _______ percent of all online card transactions.
using email
What activity is the one engaged in by the highest percentage of online users?
television
What area generates the largest share of media revenues?
online music and online video
What compromised the largest component of online paid content in 2012?
online videos
What is the fastest growing paid content area?
internet
What is the fastest growing segment of media revenues?
newspapers
What is the most troubled segment of the publishing industry in 2012?
media migration
What occurs first in the process of media convergence?
The new york times brand
What online newspaper site attracts the highest number of monthly unique visitors?
message boards
What was a primary feature of early online communities?
65+
Which age group had the lowest percentage of Internet access in 2012?
google news
Which is an example of a company not charging for online content?
price transparency
Which is not a risk or cost of online auctions?
Barnesandnoble.com: The Best Place to Buy Textbooks.
Which of the following advertising messages is a branding communication
Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants.
Which of the following is not a major business trend in e-commerce in 2012-2013?
Lunchtime purchases are the fastest growing time segment for online retail purchases.
Which of the following is not a major trend in online retail for 2012-2013?
Spending on search engine advertising is overtaken by video ads.
Which of the following is not one of the current trends in Internet advertising?
general merchandise
Which segment of the US retail market is highly concentrated with large firms dominating sales.
services
Within the US retail goods and services market, personal consumption of _____________ accounts for the largest share.
What type of online content does the highest percentage of Internet users purchase or view online?
newspapers
affinity community
what is a community of members who self identify with a demographic or geographic category?
