Editing Test #1- Prof. Gripp
index
A directory of contents
gutter
The white space running vertically between elements on a page
association publications
-interest/hobbies -need people to create/edit content
liftout quote
A quotation from the story given graphic emphasis (also called a pull quote or breakout)
cutline
Information about a photo or illustration (also called a caption)
sans serif typeface
has no serifs
baseline
the invisible grid line the characters sit on
newstand magazine
-subscriptions and advertising = budget
font
A complete set of characters in a specific face, style, and size.
display head
A snazzier headline treatment that adds drama or flair to special stories. Display heads are used sparingly on the front page.
refer
a brief reference to a related story elsewhere in the paper
mug shot
a small photograph of a person featured in the story
kerning
when you adjust the spacing between a pair of letters, so that the spacing between them looks optically correct
Consistency
-important in all printed or online material (indesign too!) -primary reason we use AP style
mug shots
-should fill the frame fairly tightly -every mug needs a cutline -should be at top of the column -can run half a column
trade publications
-specific to an industry/profession -target audience are people who work in that industry -funded by advertising
what matters most with typography is to properly....
....communicate the content of the story
1 pica
12 points
columns
2-10 inches per leg
1 inch
6 picas, 72 points
standing head
A label used for packaging special stories or features
photo credit
A line giving the photographer's name (often adding the paper or wire service he or she works for)
folio
A line showing the page number, date, paper's name, etc.
sidebar
A related story, often boxed, that accompanies the main story
sig
A special label set into stories giving typographic emphasis to the topic, title, writer's name, etc.
font families
Collection of fonts that fall within a group or subset that are visually similar, but with minor variations (ex. Arial, Courier, Times, etc.)
Editorial vs. Business/Advertising
Editorial -all content that is not ads! (art/photos/table of contents/writers) Advertising -run ads that relate to the story -can promise good ad locations
serif typeface
Has tiny strokes, or serifs, at the tips of each letter.
Flag or nameplate
The name of the newspaper
teasers
These promote different stories inside the paper (also called promos or skyboxes)
subhead (bold lead-in)
a boldface line of type used to organize the story and break up gray text
infographic
a diagram, chart, map or list that conveys data in a visual way
jump headline
a headline treatment reserved for stories jumping from another page
logo
a label with a visual used to refer to special stories or a series of stories
initial cap
a large capital letter set into the opening paragraph of a special feature
jump line
a line that indicates what page a story continues on
cutoff rule
a line used to separate elements on a page
cutout (silhouette)
a photo in which the background has been cut away
Stringer
a short-term reporter in a specific area
deck or subhead
a smaller headline that helps to add information to the main headline
unfamiliar words and technical terms
can this term be better represented in every day language? does my audience know the term? does the term have staying power? is the term leaded or ambiguous? -avoid jargon and shop talk and slang
round 1 editing
content and flow
dummy
ever dummy needs to have: page/section headers column logos, sigs or bugs liftout quotes rules, boxes, borders sizes and slugs for art cutlines and credit lines story name and column width arrows or lines special instructions page number, date and edition headlines jump lines, including page number
general typography of every story
font, leading: same throughout all text font points: 8-11pts
gang cutlines
group together two or more captions and usually add directional hints so the reader knows which cutline goes with what photo
associate editor/copy editor/editorial assistant
helps editor/proofreading AP Style
managing editor
individual who coordinates the work of the sections (or departments) within the newspaper
tracking
just as you can tighten or loosen the vertical spacing between lines, you can adjust the horizontal space between letters- though even the slightest changes in tracking can affect the type's readability
reverse type
lighter-colored words set against a darker background
department editor
makes article assignments
paginated
pages are all created digitally with desktop publishing software
The 4 basic elements
photos cutlines headlines text
measure font in....
points/height
measure rules/lines in....
points/thickness
Editor
runs the editorial calendar 1) helps us know what's coming up 2) helps ads sell
keep type _________
simple
types of serif classifications
slab serif, script, decorative, distressed, modern, humanist, traditional, and old style
x-height
the height of a typical lowercase letter that has no ascenders or descenders (such as the letter "e" or "r".
descender
the part of the letter that extends below the body of the type
ascender
the part of the letter that extends beyond the body of the type
photos
the pictures that accompany stories
counter
the space inside the letter (enclosed or not)
headline
the story's title or summary in large enough type so it contrasts with the story text
cutlines/captions
the type that accompanies photographs and gives the reader an idea of what's happening in the image -needs to contrast w/other text on page -looking to provide the reader w/valuable information -read the story before writing headline, cutline, and deck -choose font from same font family as text in our stories
byline
the writer's name often followed by the name of the publication he or she works for or other key credentials
headlines
these are the oversized titles that label each story
leading
this is the vertical space between liens of type- more specifically, it's the distance from one baseline down to the next. -measured in points.
text
type for stories set in a standard size and typeface, stacked in columns
bastard measure
type set in a different width than the standard column measure
label
used for packaging special items such as graphics, teasers, briefs and columns