Editing Test #1- Prof. Gripp

index

A directory of contents

gutter

The white space running vertically between elements on a page

association publications

-interest/hobbies -need people to create/edit content

liftout quote

A quotation from the story given graphic emphasis (also called a pull quote or breakout)

cutline

Information about a photo or illustration (also called a caption)

sans serif typeface

has no serifs

baseline

the invisible grid line the characters sit on

newstand magazine

-subscriptions and advertising = budget

font

A complete set of characters in a specific face, style, and size.

display head

A snazzier headline treatment that adds drama or flair to special stories. Display heads are used sparingly on the front page.

refer

a brief reference to a related story elsewhere in the paper

mug shot

a small photograph of a person featured in the story

kerning

when you adjust the spacing between a pair of letters, so that the spacing between them looks optically correct

Consistency

-important in all printed or online material (indesign too!) -primary reason we use AP style

mug shots

-should fill the frame fairly tightly -every mug needs a cutline -should be at top of the column -can run half a column

trade publications

-specific to an industry/profession -target audience are people who work in that industry -funded by advertising

what matters most with typography is to properly....

....communicate the content of the story

1 pica

12 points

columns

2-10 inches per leg

1 inch

6 picas, 72 points

standing head

A label used for packaging special stories or features

photo credit

A line giving the photographer's name (often adding the paper or wire service he or she works for)

folio

A line showing the page number, date, paper's name, etc.

sidebar

A related story, often boxed, that accompanies the main story

sig

A special label set into stories giving typographic emphasis to the topic, title, writer's name, etc.

font families

Collection of fonts that fall within a group or subset that are visually similar, but with minor variations (ex. Arial, Courier, Times, etc.)

Editorial vs. Business/Advertising

Editorial -all content that is not ads! (art/photos/table of contents/writers) Advertising -run ads that relate to the story -can promise good ad locations

serif typeface

Has tiny strokes, or serifs, at the tips of each letter.

Flag or nameplate

The name of the newspaper

teasers

These promote different stories inside the paper (also called promos or skyboxes)

subhead (bold lead-in)

a boldface line of type used to organize the story and break up gray text

infographic

a diagram, chart, map or list that conveys data in a visual way

jump headline

a headline treatment reserved for stories jumping from another page

logo

a label with a visual used to refer to special stories or a series of stories

initial cap

a large capital letter set into the opening paragraph of a special feature

jump line

a line that indicates what page a story continues on

cutoff rule

a line used to separate elements on a page

cutout (silhouette)

a photo in which the background has been cut away

Stringer

a short-term reporter in a specific area

deck or subhead

a smaller headline that helps to add information to the main headline

unfamiliar words and technical terms

can this term be better represented in every day language? does my audience know the term? does the term have staying power? is the term leaded or ambiguous? -avoid jargon and shop talk and slang

round 1 editing

content and flow

dummy

ever dummy needs to have: page/section headers column logos, sigs or bugs liftout quotes rules, boxes, borders sizes and slugs for art cutlines and credit lines story name and column width arrows or lines special instructions page number, date and edition headlines jump lines, including page number

general typography of every story

font, leading: same throughout all text font points: 8-11pts

gang cutlines

group together two or more captions and usually add directional hints so the reader knows which cutline goes with what photo

associate editor/copy editor/editorial assistant

helps editor/proofreading AP Style

managing editor

individual who coordinates the work of the sections (or departments) within the newspaper

tracking

just as you can tighten or loosen the vertical spacing between lines, you can adjust the horizontal space between letters- though even the slightest changes in tracking can affect the type's readability

reverse type

lighter-colored words set against a darker background

department editor

makes article assignments

paginated

pages are all created digitally with desktop publishing software

The 4 basic elements

photos cutlines headlines text

measure font in....

points/height

measure rules/lines in....

points/thickness

Editor

runs the editorial calendar 1) helps us know what's coming up 2) helps ads sell

keep type _________

simple

types of serif classifications

slab serif, script, decorative, distressed, modern, humanist, traditional, and old style

x-height

the height of a typical lowercase letter that has no ascenders or descenders (such as the letter "e" or "r".

descender

the part of the letter that extends below the body of the type

ascender

the part of the letter that extends beyond the body of the type

photos

the pictures that accompany stories

counter

the space inside the letter (enclosed or not)

headline

the story's title or summary in large enough type so it contrasts with the story text

cutlines/captions

the type that accompanies photographs and gives the reader an idea of what's happening in the image -needs to contrast w/other text on page -looking to provide the reader w/valuable information -read the story before writing headline, cutline, and deck -choose font from same font family as text in our stories

byline

the writer's name often followed by the name of the publication he or she works for or other key credentials

headlines

these are the oversized titles that label each story

leading

this is the vertical space between liens of type- more specifically, it's the distance from one baseline down to the next. -measured in points.

text

type for stories set in a standard size and typeface, stacked in columns

bastard measure

type set in a different width than the standard column measure

label

used for packaging special items such as graphics, teasers, briefs and columns