exam 3

Questions about crucial population characteristics include all of the following EXCEPT for

Is there a population our competitors uses?

All of the following are advantages of quota sampling EXCEPT for

Quota sampling generally provides a more random sample than probability sampling

A researcher is measuring consumers' attitudes toward product placement in movies using five attitude items. She created a scale by simply adding up the responses to each item making up the composite measure. This composite measure is called a(n) ____.

Summated Scale

Pretests typically are conducted to answer questions about the questionnaire such as all of the following EXCEPT for.

Will respondents enjoy the questions?

All of the following are stages in the selection of a sample EXCEPT to ____.

analyze data

. In which type of scale is a neutral point, or point of indifference, at the center of the scale?

balanced

A company decides to send an Internet survey to all of its 127-member sales force to determine their morale. This is a ____.

census

What is another term for a fixed-alternative question?

closed

When a researcher has made the decision to conduct a survey using a sample of the population, the FIRST step in the selection of the sample is to ____.

define the target population

The question: "Have you ever received a speeding ticket? ____ Yes ____ No," is followed by a question: "When did you receive that ticket?" if the respondent answers yes to the first question. In this situation, the first question functions as a ____ question

filter

"What is your gender? ____ M ____ F" is an example of a(n) ____ question

fixed-alternative

Which technique recommends asking general questions before specific questions in order to obtain unbiased responses?

funnel technique

Which type of nonprobability sampling technique is used in the Consumer Price Index?

judgement

A marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is "typical" of the composition of the target market for a new product nationally. The vice president is asking for a(n) ____.

judgement sample

Which technique uses nonprobability sampling, in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member?

judgement sample

"What is your favorite hobby, playing video games, or what?" is an example of what type of question

leading

"In light of the current economic crisis, do you agree or disagree that the President of the United States is doing a good job of managing the economy?" is an example of what type of question.

loaded

Which type of question is most likely to conserve space in a questionnaire?

multiple-grid question

A national political pollster randomly selects ten states, then randomly selects five counties within each state, then randomly selects five voting precincts within these counties, then randomly selects five blocks within these precincts, and finally, randomly selects five households for door-to-door interviews about their voting intentions in the next Presidential election. This is best called a(n) ____.

multistage area sample

Which of the following is a discrete measure?

nominal scales

Lists of respondents who have agreed to participate in marketing research along with their e-mail contact information are called ____.

online panels

A question that poses some problem or topic and asks respondents to answer in their own words is called a(n) ____.

open-ended question

A researcher is interested in studying attitudes about raw milk sales and has reason to believe that urban, suburban, and rural groups will vary in their responses. The researcher knows that the population being studied is 50% urban, 40% suburban, and 20% rural. She classifies the potential participants as urban, suburban, or rural residents, and then, for a sample totaling 100, randomly selects 50 individuals from the urban group, 40 from the suburban group, and 20 from the rural group. The res

proportional stratified sample

A respondent is given a list of four local shopping malls and asked to put them in order, from the one he most likes to shop at to the one he least likes to shop at. This is a(n) ____ task

ranking

. A person's weight is best described as being measured on a(n) ____ scale

ratio

Which type of scale is regarded as the highest form of measurement?

ratio

Compared to open-ended response questions, fixed-alternative questions:

require less interviewer skill

John receives a real estate survey about the house he purchased nine months ago. The instructions state to only complete if your house purchase was in the last year. He does not complete the survey based on these instructions. This is called _________________ ?

squishing

Mary is asked a question about a car that was purchased within the last two years. She responds by referencing the car she bought three years ago. This is called ____________.

telescoping

A researcher measures the reliability of an instrument by administering the same scale or measure to the same respondents at two separate times. What type of reliability is being assessed?

test-retest