hup spot exam
6- Why are hashtags helpful?
To aid search, track campaigns, and to influence the creation of user-generated content
True or false? 12% of people generate 70% of the impact online.
False
True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
False
True or false? Commissions for celebrity influencers are generally 5% of the sale.
False
True or false? It's necessary to conduct a social media audit every 2-3 years.
False
Why do stakeholders matter as you begin to develop your team structure?
Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders.
True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
True
What is NOT an example of a social media crisis?
These are all examples of a social media crisis. Next
What is the main benefit of using animated GIFs in social content?
They help you demonstrate complex concepts quickly and easily.
Why should you trust the influencer and give them creative license?
They understand their audience and what they want.
True or false? It's not a good policy to delete all negative comments.
true
True or false? Selling to prospects by messaging them on Facebook could be seen as invading their private space.
true
True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on topics that matter to them, and discover new ideas and trends.
true
True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.
true
True or false? You should make sure experimentation is ingrained in your strategic plan.
true
True or false? Your campaign should also help the influencer build authority and further their own content or reach.
true
Which of the following is NOT an example of active language you should use on a call-to-action?
"More here"
What is a social media audit?
A hard look at the data from all your social accounts and the social conversations about your brand and your competitors
When should a salesperson put forth the sales pitch in social media?
After sufficient rapport has been built and the customer is looking for what you have to sell
Which of the following is NOT a type of influencer?
Attorney
What do senior leaders care about when it comes to your social media plan? Choose all that apply.
Competitive advantage
Which type of influencer might be primarily behind the scenes in your marketing campaign?
Content creators
Posting curated content on social shows your audience you're committed to:
Creating value for them.
How can social media monitoring inform your sales and product teams?
Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer's needs. Next
"Real-time marketing" refers to:
Developing content on the fly for local, national, or global events happening online or offline.
Which of the below is not one of the five types of social media models?
Distributed
What's the first step organizations and brands need to take when establishing a social media policy?
Educate employees on the importance of having a social media policy for all team members within the organization.
5-True or false? Social content is only used during the attract and delight stages of the inbound methodology.
False
What is the biggest challenge that most social media practitioners have?
Getting executive buy-in for social ideas
What did fashion brand Burberry do to revolutionize how marketers use social media?
Invited their fans to share photos of their trench coat
Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?
It can be months before you've closed new customers from a social media campaign.
Why should you be careful about monitoring competitors?
It's easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
What should you do if your competitor has a big public blunder?
Maintain a helpful approach and have empathy for the company's missteps. Reply thoughtfully and empathetically to posts where appropriate.
3-Which network has the longest life for a piece of content?
What should you do to secure executive buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark?
Position your program as an experiment or pilot.
Which one of the following is NOT a way that UGC can help marketers?
Provide deep insight into the effectiveness of your content mix Next
Which KPI is most likely to be a vanity metric?
Reach
Which of the below is NOT one of the three factors determining how an influencer can impact behavior?
Recognition
How can social media listening increase customer advocacy?
Responding to social posts—whether they're positive or negative— shows that you're listening, and your customers are being heard.
There are certain actions that need to be taken into consideration for a social media crisis. What's an action you should avoid?
Sending out promotional sponsored posts and tweets during a crisis
Which of these KPIs demonstrate engagement? Choose all that apply.
Sharing and retweets
What's the difference between social listening and social monitoring?
Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective.
When it comes to social listening, how do you know which social networks to start with?
Start with the social networks your buyer personas use to learn about and interact with brands.
Let's say you conduct a content audit on your competitors and see that they're having success with live video, but you haven't really tried live video yet. What might you do?
Test out live video on different channels, and see how your audience responds. Next
What is a Social Media Service Level Agreement (SLA)?
The agreement a company makes to commit to answering social media responses in a specific amount of time
Voice refers to:
The distinct and steady personality or style of your brand.
What is one of the major benefits of Facebook Lead Ads?
The pre-filled form in Facebook makes it super easy for your audience to convert on—especially on mobile.
Why would you want a service to help you manage and discover influence?
To identify individuals who have the biggest following and high social clout Next
4-True or false? Social listening can help you find leads.
True
What is NOT a way that a brand can see financial gain from doing social customer service?
Using a social media agency to deliver content to customers Next
Which of the following would not contribute to ad fatigue?
Using the same image on your ad for over a month
What is social selling the inbound way?
When a salesperson provides value by offering thoughtful content and answering questions for prospects
Visual images are usually things like ________. Choose all that apply.
photos infographics animated GIFs illustrations
The number of leads you generate that actually become paying customers is known as your ________.
average lead-to-customer rate
If you don't have your _____________ in mind as you're developing content and social campaigns, then you probably aren't using social as effectively as you could be.
business goals and buyer personas
True or False? The Holistic model is the most common social team structure used by organizations today.
false
True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.
false
True or false? "Earned" media is exposure your brand has paid for, e.g., advertising or promotions.
false
True or false? Curating content means publishing someone else's content as if it were your own.
false
True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.
false
True or false? It's always better to target your ads towards as broad a group of people as possible.
false
True or false? One-to-one engagement doesn't result in customers spending more.
false
True or false? The longer your social posts, the more likely that content will be seen and re-shared.
false
True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.
false
A(n) ________ outlines guidelines and best practices for employees to follow on social media.
social media policy
2-True or false? A buyer persona is as important as business objectives when developing a social media strategy.
true
True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and "stickers" that disappear after a short period of time (1-24 hours).
true
True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.
true