MADM 210 | Ch. 5
Writing effective messages in business helps
1) drive collaboration 2) boost productivity
Crystal believes that outsourcing the bookkeeping needs of her firm would save money. She researches various companies and runs the numbers for various scenarios to gather evidence of potential savings. Which of the following best defines Crystal's message structure?
Crystal is identifying causes and effects
True or False: The use of templates is mandatory in business messages
False
An audience's assessment of a business communication message is largely based on the author's
credibility
Most business messages are crafted using a(n)____________ approach.
deductive
In effective business messages, any analogies should be rooted in
similarities
As a rule of thumb, what is the minimum time needed to change a professional reputation?
six months
When structuring a business message, its ideas should have a basis in
strong reasoning
When crafting a business message with strong reasoning, it is important to back claims with
supporting facts
When writing a business message with an indirect approach, which of the following are presented first?
supporting reasons
In making a recommendation in the workplace, a business professional is
taking a position
When business thinkers are mentally flexible, they possess the ability to
understand contrasting views
When focusing on complex business problems, __________ is generally an essential part of the idea-development process.
writing down ideas
Your goal in framing a business message is to
help the audience see the issue from a strategic perspective
A listener-centered approach to business includes a focus on
learning and input from others
In a business message, mixed signals come about when there is a conflict between signals such as tone and
message content
Entry-level business professionals have low credibility because they are
newcomers
Business-message readers generally have a better reaction to an author who is seen as
open to a variety of options and ideas
Using a method of organization to form the logic of a business message typically leads to which two of the following?
1) issues can be written about more effectively 2) thinking about the issues becomes tighter
The framing of the primary business message is important for which of the following reasons?
1) it gives focus to an important argument 2) it underlines support for the message's key ideas 3) it emphasizes the message's premises
Which of the following are part of clearly understanding the outcome a business professional wants to achieve while developing ideas for a business message?
1) achieving balance between ideal outcomes and work relationships 2) promoting a distinct position based on level of commitment
The professional reputation of entry-level business people can be improved relatively quickly through which of the following?
1) being conscious of strengths and weaknesses 2) offering something of value to the work environment
Which of the following are elements of credibility that can be affected by the impressions readers have of the meta messages in business communication?
1) character 2) caring 3) competence
A listener-centered approach to business messages focuses on the input of which of the following?
1) clients 2) colleagues
When framing the primary message, authors of a business message should complete which of the following?
1) define the primary message 2) compose a brief message statement
Which of the following are aspects of setting up the logic of a business message?
1) defining a call to action 2) arranging message logic 3) identifying supporting points
Which of the following are parts of the process of crafting effective business messages?
1) drafting 2) reviewing 3) planning
Which of the following are a part of developing the structure of a business message?
1) finding and framing the primary message 2) arranging the logic of the primary message
During the planning stage of business message formation, anticipating a reader's reaction is tied to
1) how the message will affect workplace relationships 2) the ways a reader will think and feel
Order from first to last the following steps as they typically occur in developing sound business ideas
1) identification of questions and problems 2) research to gather information 3) making conclusions or finding solutions
Setting up the logic of the message consists of
1) identifying supporting points in the message 2) identifying the call to action
To form a business message with confident claims and predictions, which of the following should be included?
1) measured and objective language 2) carefully crafted statments
The frame of a primary business message should be which of the following?
1) memorable 2) short
Which of the following are likely effects of slanting the facts in business messages?
1) reader doubt about message logic 2) potential loss of author credibility
An effective, logical business message includes which of the following characteristics
1) research-backed ideas 2) applicability of research 3) supported facts
Which of the following are typical perceptions that readers have of a business message that includes exaggeration?
1) that the message is unbelievable 2) that the message lacks realism 3) that the message is overly grandiose
Which of the following are means by which a secondary audience receives a business message?
1) the author shares it with affected individuals 2) primary recipients share it with others 3) the author forwards it to project team members
Which of the following statements about the framework of a deductive business message are accurate?
1) the concluding paragraph has a call to action 2) it should be possible to scan the message to readily understand it's main ideas 3) there are supporting paragraphs for each key point
In a deductive business argument, the essence of the message can be gleaned from which three of the following?
1) the first paragraph 2) the first sentences of supporting paragraphs 3) the last paragraph
Using exaggeration in a business message can affect the credibility of which of the following?
1) the message itself 2) the author
Which of the following statements about the goals and stages of writing effective business messages are true?
1) the stages of business writing often overlap each other 2) the three stages of effective business writing are planning, writing, and reviewing 3) effective business writing is divided into three stages
Framing the primary message involves presenting the message
from an overall theme
When solving business problems the first step is to
identify the problem
The underlying, overall message that people get from a business communication is called the ________________ message of the communication.
meta
During the message development process, business professionals should identify the_______________ their ideas clearly.
objectives of