MARK ch. 12

In 2001, Apple opened its first stores in the United States. These stores were owned and operated by Apple. This is an example of which type of vertical marketing system (VMS)?

Corporate

​Cross-functional teamwork within the​ company, building logistics​ partnerships, and third party logistics are all important elements of​ __________.

Integrated logistics management

The success of individual channel members depends on the overall channel's success

Marketing channel behavior and design

A reason that producers use marketing channels?

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by customers

One key function of channel members is____, which involves shaping offers to meet the buyer's needs, including activities such as manufacturing, grades, assembling and packaging

Matching

CVS pharmacy stores have recently stopped selling cigarettes, for cigarette manufacturers, this highlights the challenge of___channel members

Selecting

Firms producing consumer electronics, furniture, and home appliance brands typically distribute their products___.

Selectively

When setting channel objectives, companies should state the objectives in terms of___.

Targeted levels of customer service

After the company has defined its channel objectives, it should next identify its major channel alternatives in terms of intermediaries, the number of intermediaries and ___.

The responsibilities of channel members

Using____, the customer shares real-time data on sales and current inventory levels with the supplier. The supplier then tales full responsibility for managing inventories and deliveries.

Vendor-managed inventory