Marketing 2

A problem of digital marketing evaluations is that there are no methods to capture the metrics that indicate the outcomes of strategies

False

A quota is the suspension ,by a government, of trade in a particular product.

False

From a cultural perspective, countries that are members of the European Union tend to act as a single entity.

False

Shortly after moveing into their new home Elizbeth and Phillip purchase and instal smoke detectors and alarm system. The Jennings are worried about fulfilling there need for what?

Safety

Ads for beauty products often suggest that purchasing these products will bring love,helping to fulfill one's social needs.

True

Although marketers may attempt to influence what a consumer learns, their attempts are seldom fully successful.

True

Amazon.com, eBay, Zappos, and a number of other companies engage in e-tailing through their websites.

True

An embargo occurs when a government suspends trade with a particular country.

True

Five step process

1. identify the contract with customers 2. identify the separate performance obligations in the contract 3. determine the transaction price 4. allocate the transaction price to the separate performance obligations 5. recognize revenue when each performance obligation is satisfied

One of the most important benefits of e-marketing is the ability of marketers and

Customers to share information

Suhail is shopping for a new suit to wear to an important interview. He really wants to impress his prospective employer and is shopping at many stores to find the right outfit. Suhail is using which type of consumer decision- making process?

Extended decision making

Specific details regarding terms, credit arrangements, and technical assistance are worked out during the product specification stage of the buying decision process.

False

One of the guaranteed constants in the global business environment is

Instabillity

United Arab Emirates currently limits the numbeR of Michael Kors bags that can be imported during a one-year period, since Michael Kors bags are made in New York, USA. This is an example of a(n)

Quota

Marketers may try to change consumers' attitudes toward a product if they feel that a significant number of consumers have strong negative attitudes toward it.

True

Retailers purchase products and resell them to final consumers.

True

Which of the following countries has the highest GDP?

USA

differentiated marketing

a market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each

undifferentiated targeting strategy

a marketing approach that views the market as one big market with no individual segments and thus uses a single marketing mix

Consumer Market

all the individuals and households that buy or acquire goods and services for personal consumption

The consumer buying decision process involves _______ stages. The first stage is ____________, and the last stage is _____________.

five; problem recognition; postpurchase evaluation

Henry's little brother Christopher joined the Boy Scouts recently. Henry notices that in addition to wearing the Boy Scout uniform, Christopher has been better about keeping his everyday clothes neat and clean, has been searching online for camping gear, and has become interested in "green" products. Henry believes that the Boy Scouts are now a reference group for Christopher because he

has taken on many of the values, attitudes, or behaviors of group members.

As a result of the escalating use of digital media, some of the marketer's control over dispensing product information has been placed

in the hands of the consumer

Within the buying center, ____ are technical personnel who develop product specifications and evaluate alternatives, while _____ actually choose the products.

influencers; deciders

Business Marketing

the marketing of goods and services to individuals and organizations for purposes other than personal consumption Re sale Direct use in production Daily Operations

Market Segmentation

the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups