Marketing 2
A problem of digital marketing evaluations is that there are no methods to capture the metrics that indicate the outcomes of strategies
False
A quota is the suspension ,by a government, of trade in a particular product.
False
From a cultural perspective, countries that are members of the European Union tend to act as a single entity.
False
Shortly after moveing into their new home Elizbeth and Phillip purchase and instal smoke detectors and alarm system. The Jennings are worried about fulfilling there need for what?
Safety
Ads for beauty products often suggest that purchasing these products will bring love,helping to fulfill one's social needs.
True
Although marketers may attempt to influence what a consumer learns, their attempts are seldom fully successful.
True
Amazon.com, eBay, Zappos, and a number of other companies engage in e-tailing through their websites.
True
An embargo occurs when a government suspends trade with a particular country.
True
Five step process
1. identify the contract with customers 2. identify the separate performance obligations in the contract 3. determine the transaction price 4. allocate the transaction price to the separate performance obligations 5. recognize revenue when each performance obligation is satisfied
One of the most important benefits of e-marketing is the ability of marketers and
Customers to share information
Suhail is shopping for a new suit to wear to an important interview. He really wants to impress his prospective employer and is shopping at many stores to find the right outfit. Suhail is using which type of consumer decision- making process?
Extended decision making
Specific details regarding terms, credit arrangements, and technical assistance are worked out during the product specification stage of the buying decision process.
False
One of the guaranteed constants in the global business environment is
Instabillity
United Arab Emirates currently limits the numbeR of Michael Kors bags that can be imported during a one-year period, since Michael Kors bags are made in New York, USA. This is an example of a(n)
Quota
Marketers may try to change consumers' attitudes toward a product if they feel that a significant number of consumers have strong negative attitudes toward it.
True
Retailers purchase products and resell them to final consumers.
True
Which of the following countries has the highest GDP?
USA
differentiated marketing
a market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each
undifferentiated targeting strategy
a marketing approach that views the market as one big market with no individual segments and thus uses a single marketing mix
Consumer Market
all the individuals and households that buy or acquire goods and services for personal consumption
The consumer buying decision process involves _______ stages. The first stage is ____________, and the last stage is _____________.
five; problem recognition; postpurchase evaluation
Henry's little brother Christopher joined the Boy Scouts recently. Henry notices that in addition to wearing the Boy Scout uniform, Christopher has been better about keeping his everyday clothes neat and clean, has been searching online for camping gear, and has become interested in "green" products. Henry believes that the Boy Scouts are now a reference group for Christopher because he
has taken on many of the values, attitudes, or behaviors of group members.
As a result of the escalating use of digital media, some of the marketer's control over dispensing product information has been placed
in the hands of the consumer
Within the buying center, ____ are technical personnel who develop product specifications and evaluate alternatives, while _____ actually choose the products.
influencers; deciders
Business Marketing
the marketing of goods and services to individuals and organizations for purposes other than personal consumption Re sale Direct use in production Daily Operations
Market Segmentation
the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups