Marketing Ch 5

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Compared to the mainstream buying​ public, Hispanic consumers tend to be deeply​ __________ oriented, making this a special characteristic and behavior.

Family

People can be classified into adopter categories. Which two categories are the first to adopt a new product​ idea?

Innovators and early adopters

What are the four major psychological factors that influence consumer buyer​ behavior?

Motivation, perception, learning, and beliefs and attitudes

What is the correct order of the five stages in the buyer decision​ process?

Need recognition​, information search​, evaluation of alternatives​, the purchase decision​, and postpurchase behavior

According to the simple model of buyer​ behavior, what is in a​ buyer's black​ box?

The buyer's characteristics and the buyer's decision process

In the product adoption process, __________.

There are five stages

When does the habitual buying behavior​ occur?

Under conditions of low-consumer involvement and little significant brand difference

Two things can come between the intention to make a purchase and the actual​ purchase: the first is the attitudes of others and the second is​ __________.

Unexpected situational factors

According to the​ stimulus-response model of buyer​ behavior, marketing and other stimuli enter the​ consumer's __________ and produce certain responses.

black box

The first group marketers try to bring their new products to the attention to are potential​ __________.

innovators

Consumer​ motivation, perception, and learning are related to the​ __________ factors influencing consumer behavior.

psychological

Which of the following statements regarding American subcultural groups is​ correct?

Asian Americans are the most affluent US demographic segment

​__________ is the first stage in the new product adoption process.

Awareness

Consumer purchases are influenced strongly by certain characteristics which include all of the following except​ __________.

A. cognitive B. psychological C. social D. personal E. cultural Correct answer is A

Which of the five characteristics identified in the text has an inverse relationship with an​ innovation's rate of​ adoption? As this characteristic​ increases, the rate of adoption is slower.

Complexity

What are the four general characteristics that influence consumer​ purchases?

Cultural​ characteristics, social​ characteristics, personal​ characteristics, and psychological characteristics

What are the three cultural factors that influence consumer buyer​ behavior?

Culture, Subculture, and social class

​__________ behavior occurs when consumers are highly involved with an​ expensive, infrequent, or risky purchase but see little difference among brands.

Dissonance-Reducing buying


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