Marketing Ch 5
Compared to the mainstream buying public, Hispanic consumers tend to be deeply __________ oriented, making this a special characteristic and behavior.
Family
People can be classified into adopter categories. Which two categories are the first to adopt a new product idea?
Innovators and early adopters
What are the four major psychological factors that influence consumer buyer behavior?
Motivation, perception, learning, and beliefs and attitudes
What is the correct order of the five stages in the buyer decision process?
Need recognition, information search, evaluation of alternatives, the purchase decision, and postpurchase behavior
According to the simple model of buyer behavior, what is in a buyer's black box?
The buyer's characteristics and the buyer's decision process
In the product adoption process, __________.
There are five stages
When does the habitual buying behavior occur?
Under conditions of low-consumer involvement and little significant brand difference
Two things can come between the intention to make a purchase and the actual purchase: the first is the attitudes of others and the second is __________.
Unexpected situational factors
According to the stimulus-response model of buyer behavior, marketing and other stimuli enter the consumer's __________ and produce certain responses.
black box
The first group marketers try to bring their new products to the attention to are potential __________.
innovators
Consumer motivation, perception, and learning are related to the __________ factors influencing consumer behavior.
psychological
Which of the following statements regarding American subcultural groups is correct?
Asian Americans are the most affluent US demographic segment
__________ is the first stage in the new product adoption process.
Awareness
Consumer purchases are influenced strongly by certain characteristics which include all of the following except __________.
A. cognitive B. psychological C. social D. personal E. cultural Correct answer is A
Which of the five characteristics identified in the text has an inverse relationship with an innovation's rate of adoption? As this characteristic increases, the rate of adoption is slower.
Complexity
What are the four general characteristics that influence consumer purchases?
Cultural characteristics, social characteristics, personal characteristics, and psychological characteristics
What are the three cultural factors that influence consumer buyer behavior?
Culture, Subculture, and social class
__________ behavior occurs when consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands.
Dissonance-Reducing buying
