Marketing Chapter 5 DSM

__________ is a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea. a) perception b) attitude c) belief d) learning

b) attitude

__________ is the changes in an individual's behavior arising from experience. a) perception b) learning c) belief d) attitude

b) learning

The first step of the business buying process is __________. a) product specification b) problem recognition c) supplier search d) general need description

b) problem recognition

________ is a descriptive thought that a person holds about something. a) perception b) learning c) belief d) attitude

c) belief

__________ are a type of buyer response a) buyer characteristics b) economic, technological, social, and cultural stimuli c) marketing stimuli d) buying attitudes and preferences

d) buying attitudes and preferences

__________ are such things as product, price, place, and promotion and are considered part of the environment that influences the buyer's black box. a) buying attitudes b) buyer characteristics c) economic, technological, social, and cultural stimuli d) marketing stimuli

d) marketing stimuli

__________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world. a) learning b) attitude c) belief d) perception

d) perception

__________ is the buyer's decision about which brand to select. a) Information search b) Alternative evaluation c) Need recognition d) Purchase decision

d) purchase decision

__________ is two or more people who interact to accomplish individual or mutual goals. a) a group b) culture c) subculture d) social class

a) a group

__________ is the stage of the buyer decision process in which the consumer uses information to review different brands in the choice set. a) alternative evaluation b) need recognition c) information search d) purchase decision

a) alternative evaluation

__________ is relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors. a) culture b) social class c) a group d) subculture

b) social class

__________ is a group of people with shared value systems based on common life experiences and situations. a) social class b) subculture c) culture d) a group

b) subculture

__________ is the stage of the buyer decision process in which the consumer is motivated to locate more information. a) need recognition b) alternative evaluation c) information search d) purchase decision

c) information search

Perception is ________. a) the changes in an individual's behavior arising from experience b) a descriptive thought that a person holds about something c) a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea d) the process by which people select, organize, and interpret information to form a meaningful picture of the world

d) the process by which people select, organize, and interpret information to form a meaningful picture of the world

In the __________ stage, the consumer seeks information about the new product. a) interest b) trial c) awareness d) evaluation

a) interest

________ is the first stage of the buyer decision process, in which the consumer notices a problem. a) need recognition b) alternative evaluation c) purchase decision d) information search

a) need recognition

__________ is relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors. a) social class b) a group c) culture d) subculture

a) social class

In the __________ stage, the consumer considers whether trying the new product makes sense. a) trial b) interest c) awareness d) evaluation

d) evaluation

In the adoption process, awareness is __________. a) when the consumer seeks information about the new product b) when the consumer considers whether trying the new product makes sense c) when the consumer tries the new product on a small scale to improve his or her estimate of its value d) when the consumer becomes familiar with a new product but lacks information about it

d) when the consumer becomes familiar with a new product but lacks information about it

Need recognition is __________. a) the first stage of the buyer decision process, in which the consumer notices a problem b) the stage of the buyer decision process in which the consumer is motivated to locate more information c) the buyer's decision about which brand to purchase d) the stage of the buyer decision process in which the consumer uses information to review different brands in the choice set

a) the first stage of the buyer decision process, in which the consumer notices a problem

__________ are part of the environment that enter the consumer's black box and produce certain responses. a) The buyer's characteristics b) Marketing stimuli c) Buying attitudes and preferences d) Economic, technological, social, and cultural stimuli

d) Economic, technological, social, and cultural stimuli

__________ are part of the buyer's black box and produce certain responses. a) buyer characteristics b) economic, technological, social, and cultural stimuli c) Marketing stimuli d) buying attitudes and preferences

a) buyer characteristics

__________ is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions. a) culture b) subculture c) social class d) a group

a) culture