Marketing Cluster Exam (18-19)

Which of the following would probably use a longer channel of distribution than others:

A bottle of shampoo

When filing a tort against a business, the plaintiff must establish that the defendant

Breached the duty of care

Which of the following is a true statement about how technology effects the external business environment:

Businesses must look for updated technology all the time

Saving the money that you might ordinarily spend each day on a cup of coffee and a donut

Can help you achieve larger financial goals

Which of the following helps in the interpretation of mined data:

Clustering

The data needed for sales volume analyses and market share analyses come from

Company Sales Reports

Which of the following quality-control methods improves quality by saving time and allowing potential problems to be caught earlier in the product design and development process:

Concurrent Engineering

What synthetics technique compares a problems with something else the is unrelated?

Deliberate Allegories

Bryant recently applied for a personal loan from the Maryville Community Credit Union, but his application was rejected. Bryant has a friend who works at the credit union, so he asks her what went wrong with his application. She told Bryant that the credit union's manager is prejudiced and rarely accepts applications from individuals of Bryant's religion. The credit union is violating Bryant's right to

Equal Credit Opportunity

One of the benefits of setting goals that will help you in your relationships with others is that setting goals

Helps you understand yourself

Income from sales, cost of goods sold, gross profit on sales, operating expenses, and net profit or loss are all part of a(n)

Income statement

Most marketers cannot expect to maintain their process rates unless they

Introduce a new product from time-to-time

The following appeared on a recent survey: "Do you agree that the government wastes taxpayers' money by supporting unnecessary programs?" This is an example of a(n)

Leading question

Businesses that carry a considerable assortment of goods but only one or or a few related product lines are_____businesses

Limited-line

An important public relations activity in business involves giving public relations advice to

Management

Which of the following should you do when preparing your letter of application:

Mention any mutual contacts you have

A producer can minimize channel conflict among its distributors and retailers by

Offering different products through each channel

Inventory reduction, sales stimulant, and new-product introduction are reasons that many businesses use ____ techniques

Product-bundling

What concept is illustrated in the following situation: A new business uses newspaper publicity and personal selling to attract customers and plans a special sales event to generate publicity for its grand opening

Promotion

Businesses need to identify their markets in order to:

Reach goals and satisfy customers

What does a business need in order to understand why a product that has been a strong seller for a long time is now losing popularity?

Secondary Data

Each pay period, Kendra has her employer automatically deposit her paycheck into her checking account so the funds are available for use when she needs them. In this situation, money is functioning as a(n)

Store of value

What information could a salesperson obtain by examining a product?

Texture

One reason it is important for marketing professionals to follow ethical standards is to

build positive relationships with other individuals and businesses

Two similar brand promises may be carried out differently depending on their

business environments

Electronic billing, purchase-order verification, bar-code technology, and image processing are examples of

integrated data between channel members

When assessing risks associated with an upcoming event, sport/ event organizations should acquire input from all levels of management and

vertical staff members