Marketing Exam 1

Cloud computing, such as Apple's iCloud, enables businesses and consumers to share data or use software applications directly from a remote server over the Internet or wirelessly rather than having that data file or program reside on a personal computer. This is an example of a ________ change in the marketing environment.

technological

LG recently introduced a "connected" refrigerator that can track food expiration dates and respond to voice commands. This is an example of a ________ change in the marketing environment.

technological

Customers often want to replace their existing smartphones with new models every two years or more often, even if their existing phones still work. This increase in demand is due mostly to changes in ________, an environmental force.

technology

A publishing company sponsors a discussion session with seven college instructors who use a specific management textbook. The instructors meet with a moderator who asks their opinions about the textbook, its instructor's manual, and its video and written cases. This is an example of

a focus group.

NetJets is a company that offers one-sixteenth or more ownership in a jet plane for a price beginning at $325,000. It gives purchasers privacy, convenience, and flexibility as well as saves them time since the plane is available within four hours unless it's booked by one of the other shareholders. This is most likely an example of

a high-involvement purchase that involves routine problem solving.

Procter & Gamble (P&G) is a consumer packaged goods company where innovation is a key competitive advantage. This allows the firm to develop new products like Crest Whitestrips that consumers desire. P&G also uses its marketing expertise to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P&G would indicate that innovation in product design and marketing is ________ for the firm.

a strength

A sudden drop in the average consumer income would be an example of which environmental force?

economic

All of the following are sources of primary data except which? social media experiments observational data panels Correct! government publications

government publications

A road map for the marketing activities of an organization for a specified future time period, such as one year or five years, is referred to as a

marketing plan.

By understanding its core values, an organization can take steps to define its ________, a statement of the organization's function in society that often identifies its customers, markets, products, and technologies.

mission

Many states have implemented laws restricting the sale and use of electronic cigarettes. This has affected vape companies like JUUL, forcing them to change the flavors they offer, among other things. These laws are an example of a ________ force.

regulatory

Before opening six Torrid plus-size-only retail stores that cater to women age 15 to 30, a great deal of information was gathered from a sample of women to determine what types of items should be carried, the image of the store, its advertising, etc. Which of the following is an example of an open-ended question that might have been asked in the survey?

"Why do you prefer heavier fabrics?"

Budweiser would be considered a(n) _________ to Coors

Direct competitor

Greyhound Bus Lines would be considered a(n) _________ to Southwest Airlines

Indirect competitor

Paper towels are an example of what kind of involvement purchase?

Low involvement purchase

This is the goal of what analyis? Toidentify the critical strategy-related factors that can impact the firm.

SWOT

An organization's ________ are the fundamental, passionate, and enduring principles that guide its conduct over time.

core values

When a marketing researcher uses a collection of reports, customer letters, financial statements, and surveys from different departments' archives within her firm to make marketing decisions today, she is using

internal secondary data.

Children's accessory and toy store Red Carpet Baby! uses U.S. Census Bureau information to determine the number of families with children under age 5 for each state in its market area. Data obtained from this source are called

secondary data.

It is increasingly expected that companies will employ a diverse workforce. In response, many large firms have worked to increase representation from marginalized groups. This is an example of which environmental force?

social

An organization's core values are most effective when communicated to and supported by

top management and employees

The organizational foundation sets the ________ of organizations, the organization direction sets the ________, and organizational strategies are concerned with the ________.

why; what; how