Marketing MGT video quiz
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According to the video, the purpose in asking the right questions of a customer is to
eliminate all barriers to doing business together
Where personal selling is concerned, this video focuses on _________________________.
getting to know a customer and their needs
Why would a salesperson ever tell a prospective customer not to buy the product in question?
When the product in question is not right for the customer, thereby demonstrating that the salesperson can be trusted.
Asking the right questions and treating a customer as a person fall into which stage of the selling process?
Approach
The pen example in the video suggests that most salespeople ____________________.
start by highlighting the features and points-of-difference of a product
