Marketing Review

A company advertises that its products are durable lightweight, and come in a variety of colors. What strategy is the company using to position its product?

Features and benefits

How have technological advancements enhanced a small business's ability to promote its products?

Information can be communicated by more venues, and messages can be customized

What is an example of an employee reinforcing a firm's image through his/her performance?

Jack politely asks if his customer would like a beverage while she waits for car service

What will probably happen to a business it it continuously fails to deliver on its brand promise?

Lose credibility

John communicates through all advertisements that his employees go through extensive training. What is John doing?

Making a brand promise

When a business publicly pledges to provide all of its customers with quick, courteous service, what is it doing?

Making a brand promise

Company XYZ sells condensed soups and promotes them by saying, "Great taste, great price." Company XYZ is positioning its product according to what strategy?

Price and quality

In what stage of brand loyalty do people become aware of the brand?

Recognition

Which of the following is a policy that the WNJ Company might implement to reinforce its image as an efficient and responsive business?

Requiring employees to respond to customer inquiries within 24 hours

Why do companies use brands for their products?

To differentiate their products

A company that makes ink pens claims no other pen on the market uses a type of ink that changes color when exposed to light. The company is positioning its product according to what strategy?

Unique characteristics

A business that says it tries harder because its product is not number one, is using product positioning to...??

compete

A drawback of brands as compared to unbranded products is that they usually...?

must be sold at higher prices

Brand or trade names are used primarily to identify a...?

product

A business's brand promise is what the business intends to...?

provide the customer

One way of reinforcing the company's image through employee performance is by making employees have...?

thorough knowledge of the products

One way a company can reinforce its image is by...?

training its employees