Mass Comm Quiz 12

Unique selling proposition

A product's _____________ is what sets it apart from other brands in the same product category.

Intrusiveness

Among the criticisms of advertising is its _____________, the fact that ads are everywhere—in schools, on sidewalks, even in the sky.

War Advertising Council

At the outbreak of World War II, several national advertising and media associations joined to develop the ____, using their expertise to promote numerous government programs

Audit Bureau of Circulations

Near the turn of the 20th century, the ____ was established to verity magazine circulation claims

Relationship with consumers

New media technologies are forcing advertising professionals to reconsider all aspects of how they do business, including the industry's economics, creativity, and _______.

Puffery.... "the greatest ever" "moms approve"

One of the difficult issues in the regulation of advertising is finding the line between false or deceptive advertising and ___, that little lie that makes advertising more entertaining than it might otherwise be.

Rich Media

Refers to sophisticated, interactive Web advertising, usually employing sound and video

The hard sell

When the Great Depression was eating into the income of the advertising industry, many advertisements began making direct claims about why consumers needed the products, a technique called

Brands

With the rapid industrialization and improved transportation of the 1880s, more product producers were chasing the growing purchasing power of more consumers. As a result, they were forced to differentiate their products, resulting in the development of:

Advertising

is mediated messages paid for by and identified with a business or institution that seeks to increase the likelihood that those who consumer those messages will act or think as the advertiser wishes