Media Messages

Statis Theory

1. Did something happen? 2. What is its nature? 3. What is its quality? 4. What actions should be taken?

Argument

A spoken, written, or visual text that expresses a point of view

Each medium has an aesthetic form

All media can be excellent in their own way

Media are constructions

Always in a frame (something is left out) can change how we see something

Argument to Convince

Convince someone to believe or feel something

Argument to Persuade

Convince someone to believe something but then take action

Audiences negotiate meaning

Create an understanding based on background

Forensic Argument

Deals with actions that occured in the past ex. cases involving judgements of guilt or innocence

Deliberative Argument

Deals with actions to be taken in the future, focuses on actions of policy ex. parliamentary debates and campaign platforms

Epideictic Argument

Deals with current values, and questions of praise and blame ex. eulogies and graduation speeches

Form and content are closely related

Different media may give the same messages but in different ways (news is serious, Saturday Night Live is goofy)

Idea of norms

Direct connections can change what we this is our "norm"

Argument to Explore

Explore both sides of the argument

Argument to Inform

Giving information

Have social and political implications

Influence in politics and social change; Makes us aware of civil issues

Media messages have commercial implications

It is a business

Have ideological and value messages

Messages about certain issues; has many different levels

Media Literacy

The ability to access, analyze, evaluate, and create media in a variety of forms

Candid

action photos

Real readers

actual people who read the argument

Experiment

cause and effect

Pathos

emotion

Cognitive Theory

explaining human behavior by figuring out human thought process

Logos

facts

Posed

selfie, standing for a camera

Staged

set all up; senior pictures

Invoked readers

the people in the argument; usually people in the pictures

Media construct our reality

Observations and experiences which we build our personal understandings from

Media

The methods of communication, such as print journalism, internet, film, radio, and tv, which inform or entertain and send a message that influences the public

Social Learning Theory

through observation: Modeling, things that are related, inhibitory effect, disinhibitory effect

Ethos

trust and credibility

Content analysis

what is present; assumes an effect

Intended readers

who they want to see the argument; who it is intended for