Media Messages
Statis Theory
1. Did something happen? 2. What is its nature? 3. What is its quality? 4. What actions should be taken?
Argument
A spoken, written, or visual text that expresses a point of view
Each medium has an aesthetic form
All media can be excellent in their own way
Media are constructions
Always in a frame (something is left out) can change how we see something
Argument to Convince
Convince someone to believe or feel something
Argument to Persuade
Convince someone to believe something but then take action
Audiences negotiate meaning
Create an understanding based on background
Forensic Argument
Deals with actions that occured in the past ex. cases involving judgements of guilt or innocence
Deliberative Argument
Deals with actions to be taken in the future, focuses on actions of policy ex. parliamentary debates and campaign platforms
Epideictic Argument
Deals with current values, and questions of praise and blame ex. eulogies and graduation speeches
Form and content are closely related
Different media may give the same messages but in different ways (news is serious, Saturday Night Live is goofy)
Idea of norms
Direct connections can change what we this is our "norm"
Argument to Explore
Explore both sides of the argument
Argument to Inform
Giving information
Have social and political implications
Influence in politics and social change; Makes us aware of civil issues
Media messages have commercial implications
It is a business
Have ideological and value messages
Messages about certain issues; has many different levels
Media Literacy
The ability to access, analyze, evaluate, and create media in a variety of forms
Candid
action photos
Real readers
actual people who read the argument
Experiment
cause and effect
Pathos
emotion
Cognitive Theory
explaining human behavior by figuring out human thought process
Logos
facts
Posed
selfie, standing for a camera
Staged
set all up; senior pictures
Invoked readers
the people in the argument; usually people in the pictures
Media construct our reality
Observations and experiences which we build our personal understandings from
Media
The methods of communication, such as print journalism, internet, film, radio, and tv, which inform or entertain and send a message that influences the public
Social Learning Theory
through observation: Modeling, things that are related, inhibitory effect, disinhibitory effect
Ethos
trust and credibility
Content analysis
what is present; assumes an effect
Intended readers
who they want to see the argument; who it is intended for
